Earlier this week, a heirloom tomato caught the attention of the entire fashion community. Why? Well, it all began when X (formerly known as Twitter) user @giannarosinaa posted a picture of a tomato with deep ribbing and smooth glossy grooves. The said tomato was then labeled as being “so Loewe” by another X user, @homocowboi. The hilarious meme-worthy interaction garnered countless likes and shares, eventually landing on the social feed of Loewe’s Creative Director, Jonathan Anderson. Anderson then reposted the meme, further propelling it into virality.
But the Loewe tomato saga didn’t end there. Two days after the viral Loewe tomato meme took over our feeds, Anderson unveiled a video showcasing a Loewe Tomato Clutch. Yesterday, Anderson took to Instgram to give us a little glimpse of the Loewe Tomato Clutch with the caption “Meme to reality.” The Loewe Tomato Clutch appears to be made of red leather and mimicks the contours of the viral fruit. It features a gold Loewe stamped stem that doubles as the lock. The fashion industry naturally went into a frenzy, sparking speculation on whether this was the first-ever meme-inspired handbag made in record time or if the tweet was perhaps planted.
Considering the time it takes to design and manufacture a bag, theories about the meme being a marketing venture do check out. Plus we do know that Anderson is a master at designing whimsical handbags. Remember the lifelike ‘Pigeon’ bag he released under his namesake label? While some are certain that the whole tomato saga was a rather clever marketing trick by Loewe, others want to beleive it’s nothing more than a happy coincidence. While we might never find out the truth behind the matter, what we do know is that the Loewe Tomato Clutch is about to sellout the moment it’s available to purchase. Marketing trick or not; the Loewe Tomato Clutch is already on most of our wishlists.
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