Fashion is not merely about clothes; it is, in fact, a lifestyle. Nobody understands this better than luxury fashion brands. As more brands seek to extend their influence beyond the runway and into lifestyle experiences, these fashion powerhouses are transforming how we experience luxury.
As summer approaches and the chicest crowd flocks to European shores for sun-soaked vacations, fashion brands are highlighting their presence by turning iconic beach clubs across the continent into stunning monogram-branded paradises. One such name to be splashed across some of the most popular summer hotspots in Europe and beyond is GUESS.
Following a series of triumphant beach club takeovers in 2023, GUESS is back for yet another season of sun-drenched fun. GUESS’s beach club takeovers include the iconic Blue Marlin Ibiza, Phi Beach in Sardinia, Yuzu Beach in Çeşme, Turkey, Blue Marlin Ibiza, London, Arienzo Beach in Positano, and Bagno la Fenice in Forte Dei Marmi, Italy, each offering unique and luxurious experiences. Further, the brand will also mark its presence at lavish beach clubs in Lake Como, Sicily, Mexico, and the US.
For its summer extravaganza, GUESS has partnered with Marcolin for GUESS Eyewear and Inter Parfums for the ‘AMORE’ fragrance and Sequel for GUESS watches.
As a part of its summer 2024 beach club takeovers, GUESS is hosting itself at the prestigious Blue Marlin Ibiza beach club on the picturesque Cala Jondal Bay of the Spanish island. As a part of the GUESS x Blue Marlin Ibiza collaboration, the American brand has given the legendary summer destination a glamorous makeover. Sitting on the pebbled shores of the White Isle, Blue Marlin Ibiza holds the reputation of being one of the most famous beach clubs on the Balearic island.
As a part of the GUESS x Blue Marlin Ibiza collaboration, guests will be greeted with branded sunbeds, umbrellas, pillows, gazebos, towels, and candles, reflecting the GUESS Spring/Summer 2024 Beachwear collection’s tropical paisley pattern. This new motif in shades of blue and white is plastered across upholstery and home decor to complement the exotic summer vibe of Blue Marlin Ibiza.
That’s not all; as a part of GUESS’s partnership with Marcolin, the brand is also displaying a covetable collection of GUESS Eyewear, where visitors can pick a pair from the brand’s latest collections. Stacked on surfboards on the shore, GUESS Eyewear brings a unique experience for Blue Marlin Ibiza guests, allowing them to try on the latest eyewear styles and instantly upgrade their sunglass collection.
Here, visitors can find the new GUESS Eyewear range featuring bold animal prints, glitter, and sophisticated chain-inspired designs. Each piece is adornedwith intricate ‘4G’ patterns and peonies. The collection showcases vibrant colors, gradient hues, and a mix of wraparound and structured shapes. Bold GUESS logos appear on lenses and transparent temple elements, emphasizing the brand’s dynamic personality.
As a part of the GUESS x Blue Marlin Ibiza collaboration, guests can also discover the ‘Matte Chain’ eyewear range. The highlight of the ‘Matte Chain’ frames is the creative, thick, opaque chain detailing on the temples. This collection features trendy geometric shapes that are both stylish and sophisticated. Vibrant colors and gradient lenses further enhance the contemporary femininity of these designs. Each pair of frames is adorned with the iconic GUESS logo, elegantly engraved on a metal insert, adding a refined touch to the overall aesthetic.
To further immerse visitors in the world of GUESS, the brand is introducing a fully branded pop-up store at Blue Marlin Ibiza. The GUESS x Blue Marlin Ibiza store will offer a curated selection of beachwear and accessories, allowing visitors to take a piece of the GUESS experience home with them. The GUESS x Blue Marlin Ibiza pop-up store adds a new dimension to the beach club, making it not just a place to relax and enjoy the sun but also a destination for fashion enthusiasts.
ALSO READ: JACQUEMUS MAKES A CHIC ENTRANCE IN CAPRI WITH A VIRAL CAMPAIGN.
