This fall, GANT marks its 75th anniversary with a collection that masterfully blends the brand’s rich heritage with a nod to modern utility and workwear. For decades, GANT has been synonymous with preppy style and American sportswear, and this new lineup is a testament to that enduring legacy. But don’t expect just another trip down memory lane. This Fall/Winter 2024 collection takes classic GANT elements and reinvents them.
Launched this September, the men’s and women’s collections showcase GANT’s signature design language — bold color blocks, clean contrasts, and classic shirt stripes that have defined the brand since its inception. And let’s not forget denim. Denim is at the heart of this season’s story, anchoring the collection and adding a workwear edge that feels distinctly utilitarian yet polished.
As the colder months roll in, the collection transitions beautifully into cozy outerwear and knitwear. Think luxurious shearling, fleece, and rich corduroy, all layered with rustic fair isle knits. GANT knows how to make you look good while staying warm, and this collection proves that.
The highlight? GANT’s Anniversary Collection—a special, limited-edition capsule that dives deep into the brand’s archives. Designed as a tribute to its 75-year journey, this collection resurrects some of the brand’s most iconic collegiate classics and features exact replicas of vintage pieces. “We take great pride in our heritage,” says Christopher Bastin, GANT’s creative director. “This anniversary collection honors our legacy with elevated versions of our most beloved designs from over the years.”
It’s not just nostalgia driving this collection, though. GANT’s forward-thinking design ethos keeps the brand relevant, offering something for both the die-hard GANT fan and a new generation of style seekers. With the Fall/Winter 2024 collection now available in stores and online, GANT is ready to celebrate this milestone by looking back—and pushing fashion forward.
