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This go-to fashion destination pops up on Ain Dubai, Bluewaters Island

A global online fashion powerhouse is launching a physical pop-up during the Dubai Shopping Festival, and you know it’ll be packing your favourite trends and styles…

It’s safe to say that December is truly, the most wonderful time of the year. From the holidays, parties, and gifts, it’s that time of the year where a magic wand is waved over the world. And in Dubai, it’s a more thrilling experience as the Dubai Shopping Festival – the 46-day-long mega shopping event – returns for another season.

Whilst there’s plenty to enjoy throughout the metropolis, the festival is kicking off with a unique pop-up taking place in the city’s newest landmark – located at The Plaza at Bluewaters, next to Ain Dubai.

A one-stop-shop for all your wardrobe wants and needs; global fashion powerhouse SHEIN is bringing its digital offerings to a physical pop-up, aptly titled ‘SHEIN YOU-TOPIA’. Visitors will have the chance to immerse themselves in the world of Shein and experience a journey of self-expression through a series of fun activations.

From December 16 – 23, dive into a getaway that will enable you to express your wonderful by slaying it in front of the picture-perfect backdrop or getting glammed up with SHEIN’s beauty collection through an achingly cool AR experience. Post a picture of your ‘before and after’ with #SHEGLAM, and you’re instantly in the running to win a personalised SHEGLAM makeup bag.

And that’s not all you can win. Consumers have the opportunity to receive a gift at specific times throughout the day. Without getting competitive, all you would need to do is simply answer a phone once it rings to be told that you’ve won. Easy, right?

With a live DJ, creative workshops that focus on arts and crafts, a fashion trunk show and so much more, SHEIN YOU-TOPIA is an experience you wouldn’t want to miss.

The Dubai Shopping Festival will run until January 30, 2022. For more information, please visit