It’s safe to say that December is truly, the most wonderful time of the year. From the holidays, parties, and gifts, it’s that time of the year where a magic wand is waved over the world. And in Dubai, it’s a more thrilling experience as the Dubai Shopping Festival – the 46-day-long mega shopping event – returns for another season.
Whilst there’s plenty to enjoy throughout the metropolis, the festival is kicking off with a unique pop-up taking place in the city’s newest landmark – located at The Plaza at Bluewaters, next to Ain Dubai.
A one-stop-shop for all your wardrobe wants and needs; global fashion powerhouse SHEIN is bringing its digital offerings to a physical pop-up, aptly titled ‘SHEIN YOU-TOPIA’. Visitors will have the chance to immerse themselves in the world of Shein and experience a journey of self-expression through a series of fun activations.
From December 16 – 23, dive into a getaway that will enable you to express your wonderful by slaying it in front of the picture-perfect backdrop or getting glammed up with SHEIN’s beauty collection through an achingly cool AR experience. Post a picture of your ‘before and after’ with #SHEGLAM, and you’re instantly in the running to win a personalised SHEGLAM makeup bag.
And that’s not all you can win. Consumers have the opportunity to receive a gift at specific times throughout the day. Without getting competitive, all you would need to do is simply answer a phone once it rings to be told that you’ve won. Easy, right?
With a live DJ, creative workshops that focus on arts and crafts, a fashion trunk show and so much more, SHEIN YOU-TOPIA is an experience you wouldn’t want to miss.
The Dubai Shopping Festival will run until January 30, 2022. For more information, please visit mydsf.ae.