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‘It’ girls show us the non-cliché ways to wear red this Valentine’s Day

Colour of love
V-Day has rolled around yet again, so it's time to plan your wardrobe for the occasion...

Let’s be honest – with Valentine’s Day right around the corner, it’s quite easy to be a V-day pinchpenny and boycott any festivities and celebrations of the Hallmark holiday. But we believe that being festive is fun (and it’s easier to participate than to boycott). For some, it’s an important time for couples to showcase their affection and for others, it’s nothing more than an opportunity for flower shops, chocolatiers and restaurants to make bank.

Either way, it’s still fun to celebrate in a way that doesn’t involve the clichés – plus, we can’t resist dressing up for the occasion, date or no date. Dubai’s ‘it’ girls have been fronting the red hue in days leading up to V-day, and it being Valentine’s Day and all, working the colour of love into our look is a no-brainer.

Below, get inspo on how to wear the colour of love on February 14th – courtesy of Dubai’s ‘it’ girls. Cheesy V-Day #ootds, be gone!

Saint Laurent Velvet-trimmed ruffled printed fil coupé silk dress, AED14,150 on
The Cap Project Trimmed Casdading Overlay in Organza, AED4,800 on
Alexandre Vauthier V-neck peplum slip dress, AED6,429 on
Alexander McQueen wool jacket, AED3,780 on
Gucci Detachable-collar geometric-jacquard wool top, AED4,069 on
Elie Saab One-shoulder ruffled cady midi dress, AED4,434 on

Also read ‘Digital fashion weeks: Aren’t we all front row?’