When you dive deep into the wild world of Gucci‘s Alessandro Michele, you never know what you’re going to get. You may come across neo-Romantic styles, exotic birds, spirit animals, a time machine or overall, just his signature far-fetched fantasy that we’ve all come to know and love.
His latest collection is an example of just that. In 2020, after announcing that Gucci will show just twice a year moving forward, the designer introduced ‘Ouverture Of Something That Never Ended’— the 7 part mini-series by him and Gus Van Sant that presented the new collection in November 2020.
Originally captured in Rome, the campaign is revisited in the Golden State of California, offering a nostalgic lens into the collection.
Featuring an eclectic group of well-dressed friends around Los Angeles, the stars of the campaign are captured out and about on the city’s sandy beaches and overlooking twinkling cityscapes. Their final destination is a drive-in cinema, where ‘Ouverture Of Something That Never Ended’ is being screened, closing the circle with this film-within-a-film.
The collection eliminated the distinction between menswear and womenswear, and the past and present. It also featured a little retro nostalgia, exclusive re-editions and the exploration of humans and the universe.
Also, discover Gucci’s Hortus Deliciarum High Jewellery collection.