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Discover its Spring-Summer 2022 campaign
If you’re looking forward to the endless days of summer, CHANEL is on the same page…

Like every campaign CHANEL puts forward, captivating images will make you want to seize the day and transport you to the paradise of the present. Take its Spring-Summer 2022 campaign for example. Photography duo Inez & Vinoodh capture CHANEL’s latest collection on model Vivienne Rohner – one with nonchalant grace, femininity and sensuality.

With a charming backdrop of a villa in Provence, Rohner transforms into a Parisian heroine that adopts a rebellious spirit – think fronting a multicoloured crochet jacket worn over a gold jersey bathing suit and jeans printed with coloured butterflies.

Further encapsulating a state of summer grace, the photographed collection consists of checked skirts (available in mini or slit versions) paired with matching colourful tweed jackets, or a little denim jacquard dress adorned with double Cs.

On the accessories front, Rohner carries around summer’s essentials in the all-new CHANEL 22 bag – a large tote in shiny leather, bound to become the season’s favourite piece of arm candy.

An ode to youth, CHANEL’s Spring-Summer 2022 campaign couldn’t have resonated more with the endless days of summer.