In fashion, social, digital or other industries, the competition is always strong, and the standards are getting higher by the year. In a world ruled by digitalisation, we can’t be surprised that YouTube ranks second as the fastest-growing brand in 2022 with a growth rate of 83%. This is mostly because it’s a visual platform that allows businesses to showcase their products and services creatively and engagingly.
According to the leading online education and comparison platform for online traders ‘TradingPlatform.com’, YouTube has managed to become one of the most popular social media platforms with over two billion users monthly.
You’re surely still wondering who ranked first and we won’t keep you long! With an annual brand value growth of 88%, the French luxury jeweller Cartier ranked first and together with YouTube, they were followed by Google with a 79% growth, Tesla with 78% and Hermès, who rounded out the top five with a brand value growth of 73%.
On another note, other famous brands that made it to the top ten fastest-growing list include Louis Vuitton (64%), LinkedIn (63%), Tata Consulting Services (61%), Bank of America (60%), and JPMorgan (55%).
These results highlight the power of luxury and high-end brands in the current market. Consumers are increasingly willing to spend on quality items they perceive as valuable investments.