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446,000 IS THE MONTHLY NUMBER OF SEARCHES FOR HAILEY BIEBER’S WARDROBE. FIND OUT MORE IN NUMBERS!

Numbers & Celebrities Rule!
By delving into the vast trove of Google search data, Karen Millen's fashion aficionados meticulously analyzed the monthly search volumes of fashion, hair, and make-up-related terms attributed to various celebrity entrepreneurs, ultimately identifying those whose inimitable style and flair wielded the most significant influence.

Hailey Bieber’s fashion sense reigns supreme as the most impactful among celebrity entrepreneurs, commanding a staggering 446,000 monthly inquiries into her sartorial, cosmetic, and coiffure choices. The fashion-forward business owner of Rhode Skin makes the most stylish celebrity entrepreneur in the world. With a whopping 446,788 monthly searches dedicated to her captivating style, Hailey has left her mark on the fashion industry. A significant portion of these searches are beauty-related, with an astonishing 73% of her total style inquiries dedicated to cosmetics. In contrast, the second-most-searched celebrity, Kylie, pales in comparison with just one-seventh of Hailey’s volume. Hailey’s irresistible “glazed donut nail” trend is the most influential aspect of her style, garnering over 128,000 monthly searches alone, surpassing even the iconic style of Beyoncé, Dolly Parton, Madonna, Serena Williams, and Selena Gomez! Hailey’s style dominance is evident in every category, with the most searches for accessories, cosmetics, jewelry, and general style-related searches out of all celebrities.

Rihanna, the songstress-turned-entrepreneur, secures the third spot with an estimated 176,430 monthly searches for her style. As the proprietor of Fenty Beauty and Savage X Fenty apparel, Rihanna is recognized for her beauty line, but it’s her clothing that takes the lion’s share of her style searches, with just under 100,000 monthly searches. Following her clothing is her hair, with over 30,000 monthly searches, and her cosmetics, with over 18,000 monthly searches. Among the top ten celebrity entrepreneurs, Rihanna’s footwear generates the highest number of searches, accounting for over one-quarter (26%) of the total searches for this category.

Rihanna, the songstress-turned-entrepreneur, secures the third spot with an estimated 176,430 monthly searches for her style. As the proprietor of Fenty Beauty and Savage X Fenty apparel, Rihanna is recognized for her beauty line, but it’s her clothing that takes the lion’s share of her style searches, with just under 100,000 monthly searches. Following her clothing is her hair, with over 30,000 monthly searches, and her cosmetics, with over 18,000 monthly searches. Among the top ten celebrity entrepreneurs, Rihanna’s footwear generates the highest number of searches, accounting for over one-quarter (26%) of the total searches for this category.

The world of celebrity businesswomen is rife with style and influence, with each entrepreneur carving out their unique fashion footprint. Kylie Jenner, known for her cosmetics empire, reigns supreme with the second most influential style on the list, racking up an impressive 232,030 monthly searches. Rihanna’s clothing is the most Googled part of her style, with an estimated 176,430 monthly searches, placing her in third place. Meanwhile, Kim Kardashian’s style, the fourth most influential, receives over 167,910 monthly searches, with clothing accounting for over half. Kendall Jenner, the fifth most influential, owns the alcohol brand Tequila 818, but is still best known for her fashion, receiving an estimated 158,480 monthly searches. Selena Gomez ranks sixth with 123,427 monthly searches, her clothing and hair the most searched aspects of her style. Dolly Parton, the seventh most influential, may be known for her towering blonde hair, but clothing makes up the bulk of her 83,120 monthly searches. Queen Bey, in eighth place, receives an estimated 77,530 monthly searches, with clothing accounting for the majority. Madonna ranks ninth, with 67,080 monthly searches, and Serena Williams rounds out the top ten with 54,700 monthly searches. Hailey Bieber’s style reigns supreme, with almost double the search volume of her nearest competitor, Kylie, making her the most searched-for celebrity businesswoman.

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