OBSESSED THIS WEEK: OUR EDITOR’S BRAND CRUSH IS ANИAKIKI.

If there’s one thing about me, it’s that I’m always on the hunt for the next brand to obsess over, because fashion isn’t just about clothes, it’s about the details, the layers, the accessories that take an outfit from good to unforgettable. As Managing Editor of BURO247.me, I live for discovering new brands, whether it’s fashion or accessories (because let’s be real, I believe in stacking everything, jewels, rings, and style!). Every week, I’ll be letting you in on my latest obsession, and this week, it’s all about ANИAKIKI.

Born from the imagination of Anna Yang, ANNAKIKI isn’t just a label, it’s a surrealist playground where fashion collides with technology, and cold futurism gets a heartbeat. Think sculptural tailoring, asymmetric deconstruction, and a retro-futurist wink that rewires the rules of style. Since storming onto the Milan Fashion Week calendar in 2017, ANNAKIKI has been serving unapologetic, high-voltage collections season after season, sold in heavy-hitter retailers from LUISAVIAROMA to La Rinascente and I.T Hong Kong.

But here’s the hook: ANNAKIKI isn’t one voice, it’s two.
Anna = the present. Kiki = the future. Together, they form a mirror-world where past, present, and future crash into one another, and the result is anything but ordinary.

About Anna Yang

One of the very few Chinese designers on Milan’s official calendar, Yang is as much a futurist as she is a fashion disruptor. She was the first to debut an AI-powered collection, and she’s not afraid to lace her work with rebellion, playfulness, and radical independence. Camera della Moda dubbed ANNAKIKI the “Chinese Label of the Moment”an, d they weren’t wrong.

Her newly unveiled ANNAKIKI store is part fashion temple, part art installation. From its “red thread” drama to the “eyes of the future” watching over, the space blurs lines between reality and dreamscape. This season, she drenches it all in fiery red meets futuristic metal, a chromatic duel between spirit, time, and space.

The New Era of ANNAKIKI

With a fresh logo rooted in Neo-Grotesque design, ANNAKIKI’s visual identity sharpens its split personality. The mirrored “N” becomes a manifesto: Peculiar vs. Classic. Fashion vs. Tech. Present vs. Future. Because when fashion meets technology, ANNAKIKI doesn’t just look in the mirror, it flips it.

Why it’s our brand obsession this week: ANNAKIKI isn’t fashion for the faint-hearted. It’s rebellion with structure. Surrealism with a pulse. A wardrobe for those who dare to be different, not just living in the now, but straddling the parallel universes of what’s next.

ALSO READ: JONATHAN ANDERSON IS BRINGING BACK DIOR’S HISTORIC LOGO.