MANAGING EDITOR: JESSICA BOUNNI – PHOTOGRAPHER: FOUAD TADROS – STYLIST: RIM CHOUCAIR – MAKEUP: ANIA P – MMG ARTIST – VIDEOGRAPHER: JEAR – TALENT: LEENA AL GHOUTI.
This isn’t just another sneaker story. This is Mostro mayhem.
BURO’s latest editorial sees style chameleon Leena Al Ghouti step into PUMA’s boldest silhouette yet, the Mostro, and bring it to life against a pop-art-meets-urban-dreamscape studio set. Think sharp lights, strong shadows, and backdrops where gritty cityscapes flirt with surreal splashes of yellow and white, echoing the sneakers’ striking palette.
Named after the Italian word for monster, the PUMA Mostro doesn’t tiptoe into trends, it stomps on them. With a spiked outsole that could double as a conversation starter and a silhouette that screams retro-futurism, this is not the sneaker for the faint of fashion. It’s for those who zig when the world zags. And who better than Leena, the master of contrast and cool, to deliver its debut? “The Mostro is a statement of individuality,” says Jonathan Bannister, Head of Marketing at PUMA. “And ‘Free The Mostros’ brings that energy to life.”
The campaign doesn’t just sell a shoe, it unleashes an attitude. A fearless, fashion-forward, no-apologies vibe that turns every step into a power move. The Mostro drops in three disruptive editions — Prime, Ecstasy, and the original OG, each with its own monster energy.
Whether you’re in it for the look or the lifestyle, the Mostro dares you to ditch the expected and step into something wild.
In Buro’s words? “Be the plot twist.”
Mostro, freed.
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