UNDER THE RAMADAN MOON: TUMI’S ASRA COLLECTION SHINES IN A NEW CAMPAIGN GLOW.

With calligrapher Wissam Shawkat & digital creator Soha Taha.
Experience the desert's magic as the Asra Bag takes center Stage in TUMI's Campaign. Follow digital creator Soha Taha's enchanting journey through the sands, Her Asra bag Packed with essentials, guiding her from twilight to sunrise.

CARRY GRACE IN EVERY STEP.

Crafted for the modern woman, each bag blends functionality with flair, boasting a playful aesthetic and elegant accents. Soft yet structured, the exterior features pleating for visual intrigue, while inside, thoughtful compartments ensure practicality meets style.

Available in various sizes and a stunning array of colors, each with its own unique hardware finish, from sleek black to moonlight’s subtle silver, and the alluring cameo rose with rose gold accents. And don’t miss the limited-edition purple sunset trim, complete with iridescent hardware, adding a touch of seasonal magic to your look.

CREATIVE DIRECTOR: RUSTY BEUKES – TALENT: SOHA TAHA – PHOTOGRAPHER: LESHA LICH – VIDEOGRAPHER: JEAR VELASQUEZ – STYLIST: LANA QATRAMIZ – HMUA: SARA YUNIS – PRODUCTION: KRISTINE DOLOR

ARTISTRY UNLEASHED: JOURNEYING FROM TRADITIONAL CALLIGRAPHER WISSAM SHAWKAT TO DIGITAL CREATOR SOHA TAHA.

Join Tumi’s global journey with famed calligrapher Wissam Shawkat! Inspired by the Night’s Mystique, this exclusive campaign transforms the Asra bag into a symbolic Path, leading to spiritual heights. With hues reflecting the dusk and the purple sunset, every stroke tells a tale of inner exploration.

In Wissam Shawkat’s vision, the design unfolds like a dreamy tale, capturing the essence of the night. As the path winds through the sands, it symbolizes our forward journey. With the words ‘Designed for Every Journey,’ we embrace TUMI’s legacy, offering must-haves to accompany you on every adventure. Shop HERE!

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