The next episode to the Me & My Peekaboo Campaign series is here and it’s a family affair…
Catherine Zeta-Jones and her daughter, Carys Douglas, have been tapped to front Fendi’s latest campaign for its Me & My Peekaboo Campaign series — an ongoing series that celebrates the 10th anniversary of its iconic Peekaboo handbag.
Marking the first time the mother-daughter duo have been photographed together, the pair couldn’t have been a better fit for the concept as the campaign highlights the unique bond between the two different generations within a family, as well as the timeless elegance of the Peekaboo Fendi bag.
Celebrating the renovation of life by blending tradition and innovation, Catherine and Carys were captured in the Eternal City of Rome, under the colonnade of Palazzo Altemps, Roman historical buildings amongst the statues of Palazzo Della Civiltà Italiana and of course, Fendi’s HQ in the city.
Through a series of captivating images and a video, the episode aims to shape the duo’s story, reflecting on their powerful connection, all whilst fronting different sizes of the iconic Peekaboo bag lit up by the distinctive Pequin.
Here, we speak to the Welsh actress about the campaign, the city and Carys…
Use one word to describe your daughter?
How is your relationship with your daughter?
We are very close. We talk about everything.
What is the best part?
The best part is being her mother. I am so proud of her.
What does FENDI mean to you?
Innovative and elegant fashion.
Use three words to describe the Peekaboo bag.
Versatile, unique, and chic.
Would you define the Peekaboo as Timeless? Why?
The Peekaboo is timeless yet modern. I love its shape with those beautiful lines and the varieties of colours.
How would you describe yourself? Which is a characteristic you have in common with the Peekaboo bag?
I’m an art lover and love all form of art from interior design to fashion. I believe that the Peekaboo bag and I know both how to keep a secret.
The Peekaboo is all about secrets. Tell us about your hidden you?
I would… but then it wouldn’t be a secret!
Tell us about your shooting in Rome. What do you like about the Eternal City?
The shooting in Rome was amazing. I’ve shot there many times and I’ve always loved it! Each location we shot in was exceptional and meaningful, from Palazzo Altemps to the FENDI Headquarters.
Now, discover Fendi’s Prints On capsule collection with Nicki Minaj.