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LEWIS HAMILTON IS NOW A LULULEMON GUY
Lewis Hamilton has joined Lululemon as the brand’s newest Ambassador. The partnership will see Hamilton collaborate on product innovation and advocacy work while promoting holistic wellness through Lululemon’s lifestyle collections and his Mission 44 foundation.
BRUNELLO CUCINELLI TO RECEIVE OUTSTANDING ACHIEVEMENT AWARD
The British Fashion Council will award Brunello Cucinelli the Outstanding Achievement Award at the 2025 Fashion Awards, recognizing his unparalleled impact on both luxury fashion and ethical business practices. His innovative work in cashmere and commitment to Humanistic Capitalism have made him a key figure in shaping a more responsible industry.
ELYANNA STARS IN COACH’S RAMADAN CAMPAIGN
Elyanna has been tapped to front Coach’s Ramadan campaign. The Palestinian-Chilean artist blends her unique cultural identity with Coach’s timeless style, capturing the essence of confidence and individuality in the campaign.
PIAGET UNVEILS A SPECIAL RAMADAN TIMEPIECE
Piaget has partnered with Emirati designer Shamsa Alabbar to create the ‘Limelight Gala Precious,’ a limited-edition timepiece celebrating the Gulf’s maritime heritage. With intricate arabesque motifs on a mother-of-pearl dial and Shamsa’s powerful Token symbol representing unity and balance, this exclusive watch blends Piaget’s signature craftsmanship with Alabbar’s contemporary Arabic typography.
DIOR FINDS A NEW HOME IN RIYADH
Dior has opened a stunning new boutique in Riyadh’s Solitaire Mall, offering a luxurious showcase of the House’s Spring/Summer 2025 ready-to-wear collection by Maria Grazia Chiuri. The space also highlights exclusive Dior ‘Or’ jewelry pieces, the Summer 2025 Menswear collection, and a refined lounge dedicated to Victoire de Castellane‘s Dior Joaillerie, creating an immersive experience that blends art, fashion, and timeless elegance.
UGG DEBUTS COLLABORATION WITH AMBUSH
UGG has teamed up with Tokyo-based label AMBUSH for a bold Spring/Summer 2025 collaboration that reinvents the classic Mary Jane and penny loafer silhouettes with the signature fusion of comfort and cutting-edge design. Featuring the use of premium materials like sheepskin and metal details, the collection brings a relaxed, contemporary twist to timeless styles, making them versatile enough for both casual and dressy looks.
ALSO READ: TAG HEUER RACES INTO RAMADAN WITH STYLE AND SPEED!
