Sole DXB is the coolest event on Dubai’s style calendar and it has just announced its return for 2018. In a press release shared this morning, it was announced that the festival will return to d3 in December for three days and bring it a whole heap of exhibitions, activities and personalities.
This year’s festival is focusing on what’s next, championing up and coming brands and trends from South Africa, India, Turkey, Nigeria, the UAE and beyond whilst paying homage to the 30th anniversary of the second Summer of Love. Raj Malhotra, the event’s Co-Founder, said, “With every community we’ve explored, Sole has looked to build a direct bridge between our city and theirs. This exchange of ideas will be showcased through our talks, live music programme, screenings and presenting brands at this year’s event.”
Molhotra said of South Africa in particular, “We made multiple trips to Cape Town and Johannesburg, connecting with designers, artists, musicians and creators in each city, learning their stories and digging into their culture. We feel that South Africa is a good representation of what street culture looks like when it’s still organic, in cities with rich and complicated histories. South Africa’s recent past has given voice to a new generation of creators that are forming ideas shaped by race, culture and identity.”
As for what to expect? Adidas will be dropping pieces from its Yung Series, Never Made, Yeezy and Dragonball Z collections whilst Dior and Farfetch will also be present with their own exclusives. Puma will release the new Selena Gomez x Puma “Strong Girl” collection during the festival, too, as well as pieces from its collaboration with Dubai-based fashion designer Lama Jouni and Istanbul-based Les Benjamins. And that’s just the beginning…
Tickets are now available for this year’s festival at Soledxb.com/tickets.
