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TikTok's latest block party is shunning celebrities.
In an era where cancel culture often faces criticism for its superficiality, #BlockOut2024 stands out as a potent force for genuine accountability

Remember back in the day when a celebrity made their social media debut; they would instantly rack up millions of followers? Well, not anymore. In fact, celebrities are rapidly losing followers on TikTok. Why, you ask? Because Tiktok residents have collectively decided to block celebrities, at least the ones that have been silent about or unsupportive of important social issues. 

In a digital era where silence speaks volumes, TikTok users are wielding their influence in a revolutionary new trend: #BlockOut2024. What began as a grassroots movement earlier this week has rapidly snowballed into a powerful force for accountability, shaking the foundations of celebrity culture to its core.

At its heart, #BlockOut2024 is a call to action, urging users to hit where it hurts the most – the wallets of celebrities who remain silent on pressing global issues, particularly the genocide in Palestine. The concept is simple yet potent: no posts, no praise, no profits. By blocking high-profile figures on platforms like TikTok and Instagram, users effectively diminish their follower count and engagement rates, directly impacting their attractiveness to advertisers and, subsequently, their revenue streams.

The genesis of #BlockOut2024 can be traced back to the recent Met Gala, an event steeped in celebrity extravagance and excess. Against the backdrop of escalating tensions in Gaza and the closure of Rafah’s border, the Met Gala’s tone-deafness sparked outrage among disillusioned observers. A viral TikTok video featuring Haley Kalil, lip-syncing “Let them eat cake” while flaunting her Met Gala attire, ignited the movement, highlighting the stark juxtaposition between celebrity opulence and real-world suffering.

Users are compiling lists of celebrities to block, ranging from household names like Jimmy Fallon and Selena Gomez to icons like The Rock and Rihanna. But it’s not just about raising awareness – it’s about wielding economic influence. This digital guillotine strikes at the core of celebrity power, reminding them that their silence comes at a cost.

The repercussions are already being felt across the celebrity landscape. Kim Kardashian reportedly saw a staggering loss of over three million followers as the trend gained momentum, a stark reminder of the tangible impact collective action can yield. The financial implications are undeniable, serving as a wake-up call for public figures accustomed to leveraging their social media metrics for lucrative endorsements and partnerships.

However, #BlockOut2024 isn’t merely a numbers game – it’s a catalyst for change. The movement has prompted previously silent celebrities like Lizzo to break their silence and address critical issues, such as the situation in Palestine. This shift underscores the power of collective action in compelling cultural influencers to speak out on matters of importance.

Central to the trend’s momentum is Gen Z, a generation redefining their relationship with celebrity culture. No longer content with passive consumption, today’s youth are leveraging their digital savvy to demand accountability from cultural icons. #BlockOut2024 serves as a testament to their power to effect change and signals a shift away from traditional celebrity worship.

As celebrities witness their follower counts plummet, the message reverberates loud and clear: silence is no longer an option in the age of accountability.