THE SCOOP: HUDA BEAUTY SPONSORS MISS UNIVERSE PALESTINE, CASETIFY PARTNERS WITH ELSA HOSK, AND MORE.

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HUDA BEAUTY SPONSORS MISS UNIVERSE PALESTINE

Huda Beauty has announced its official partnership with Miss Universe Palestine, Nadeen Ayoub, as she heads to Bangkok this November for the 74th Miss Universe pageant. The collaboration positions the Dubai-born beauty brand as Ayoub’s official sponsor, offering financial backing, visibility, and platform support throughout her journey. The move marks a milestone, pairing the powerhouse brand’s message of fearless self-expression with Ayoub’s advocacy for sustainability, education, and women’s empowerment. It’s a partnership that reinforces Huda Kattan’s long-standing belief that beauty is a force for self-expression and social change, both on and off the global stage.

ASSOULINE PUBLISHES A BOOK DEDICATED TO ‘AIR JORDAN’

Assouline adds another icon to its shelf with Air Jordan, a collector’s ode to the 40-year legacy between Michael Jordan and Jordan Brand. Written by bestselling author Adam Bradley and featuring a foreword by Jordan himself, the book traces the evolution of sport, culture, and style through never-before-seen images, Nike archive materials, and personal memorabilia. Available in both Classic and Ultimate editions, the latter—limited to 1,000 hand-numbered copies—it comes with an Italian-made silk scarf emblazoned with the Jumpman logo. Equal parts sports history and fashion artifact, Air Jordan is a reminder that few brands have shaped modern cool quite like this one.

CASETIFY TAPS ELSA HOSK FOR ITS LATEST DROP

CASETiFY steps into winter with ‘In Your Element’, a sleek new range fronted by Elsa Hosk that turns tech accessories into wardrobe essentials. Built for the iPhone 17, the collection blends resilience with refinement, debuting two new shades: Mulberry and Oat. Hosk’s touch brings quiet confidence to the line, from the Ripple Case to MagSafe wallets and cross-body chains, each designed to live as effortlessly as they look. 

MAISON MARGIELA LAUNCHES MAISON MARGIELA RESIDENCES IN DUBAI

Maison Margiela has announced Maison Margiela Residences, its first foray into residential living, set to rise on Dubai’s Palm Jumeirah. Developed with Alta Real Estate Development, the 25 bespoke units reimagine Margiela’s language of deconstruction and transformation in architectural form, complete with custom furnishings by Italian architect Carlo Colombo. From travertine details and resin-filled finishes to a curated art gallery, spa, and the Margiela Café, every element mirrors the house’s quiet radicalism. More than real estate, this project signals Margiela’s next chapter: fashion that doesn’t just dress you, but houses you.

HELLO KLEAN INTRODUCES WATER OPTIMIZATION PRODUCTS

Hello Klean is redefining what “clean” really means in your beauty routine. Known for tackling the hidden effects of hard water, the brand has launched a new range of Water Optimization products that go straight to the source of dryness, dullness, and buildup. From filtration-powered shower heads to prebiotic body creams and anti-breakage shampoos, every formula is backed by science and designed to make water work for you, not against you. 

CÉDRIC GROLET OPENS A CHOCOLATE WONDERLAND IN PARIS

Cédric Grolet has gone full Willy Wonka with Cédric et la Chocolaterie, his new Parisian chocolate boutique. The space looks and feels like a fantasy brought to life with walls that glisten like molten chocolate, sculptural cacao pods hanging from the ceiling, and a soft biscuit-toned counter that invites as much admiration as appetite. True to Grolet’s perfectionist vision, every detail turns craftsmanship into spectacle. More than just another boutique, it’s a physical extension of his social media mastery, proving that Grolet is building experiences worth queuing (and posting) for.

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