As Formula 1 marks its 75th anniversary, TAG Heuer is set to rejoin the sport as its Official Timekeeper. This milestone in 2025 rekindles a storied partnership that spans over seven decades, reflecting a shared legacy of luxury, precision, innovation, performance, and speed.
In 1969, TAG Heuer became the first luxury brand to have its logo displayed on a Formula 1 car and, in 1971, the first to sponsor a team.
Through its various team affiliations, TAG Heuer has been associated with an impressive record of 239 wins, 613 podium finishes, 9,471 points, 11 World Constructors’ Championships, and 15 World Drivers’ Championships, making it one of the most successful brands in Formula 1 history.
This partnership reflects the shared values of TAG Heuer and Formula 1, which is more than just racing. Both brands are united by a dedication to precision engineering, cutting-edge technology, innovative materials, and an unwavering commitment to pushing boundaries and achieving excellence.
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