AUGUST 11TH MARKS 50 YEARS OF HIP-HOP AND HERE’S WHAT FARFETCH DID TO CELEBRATE.

A Style Story.

August 10, 2023

Farfetch comes alive with a narrative of style. Engaging in a captivating dialogue with the rising stars of hip-hop, midwxst and Bktherula, the story delves into the realm of legends, sartorial expressions, and the uncharted paths that lie ahead. All captured through the lens of the talented Janette Beckman.

The beat meets fashion.

midwxst: ‘Hip-hop goes through cultural moments — for example, the shell toes and tracksuits [that] were a big staple for Run-D.M.C. Then in the 2000s, there was Soulja Boy, and everyone was wearing big tees. Each era has its own impact.’ On the other hand, Bktherula adds: ‘Like Pharrell. That’s the first person who popped into my head. The swag was impeccable. He made his own brand off that. If the legends do it, you’re gonna want to do it.’