The UAE continues to be a magnetic epicentre, summoning sneaker lovers from every corner of the region from Sole DXB and Amongst Few’s much needed shoe laundry service to Abu Dhabi’s huge sneaker district. This week, the emirate’s very first consignment store, You Better Fly, come together with the unparalleled concept store, THAT, to orchestrate an extraordinary event tailored to the discerning tastes of sneaker connoisseurs. Nestled at the vibrant core of the Mall of the Emirates, RARE-ISM emerges as a sanctuary, a fleeting oasis for those devoted to the art of sneakers. Within this ephemeral pop-up, collectors and enthusiasts are bestowed with a treasure trove of exclusive and coveted sneaker gems. Not only that, the event also includes a cool series of activations destined to inspire engaging fashion conversations.
The inaugural weekend, which was on May 8 and 9, unfolded to the captivating rhythms of sought-after DJs Parvane and Liutik, casting an enchanting spell upon the eager audience while panels and talks shed the light on the symbiotic relationship between streetwear and luxury, unlocking the secrets of their intertwined evolution. If you missed this, fear not, as the saga of RARE-ISM continue.. Prepare for the second weekend scheduled for May 12 and 13, where THAT Concept Store serves as the hallowed ground for further revelations. Engage in a captivating panel discussion aptly titled “This is not a toy,” exploring the enigmatic realm of collectibles. Witness the vibrant strokes of live graffiti art spring to life, infusing the atmosphere with an electrifying energy and dance to the rythms of the finest local DJs, as they transport you on a sonic voyage like no other.