Milan Design Week is a playground of innovation and inspiration, where the world’s most prominent designers and luxury brands converge to showcase their latest masterpieces. At the heart of this prestigious event is Salon del Mobile, a haven for design enthusiasts and industry leaders alike.
Salon del Mobile is more than just an exhibition; it’s a celebration of creativity and craftsmanship. Here, visitors are treated to a sensory feast of cutting-edge designs, from avant-garde furniture to thought-provoking installations. Each display tells a unique story, offering glimpses into the minds of the industry’s brightest talents.
Step into the world of Salon del Mobile and immerse yourself in a kaleidoscope of design wonders. Scroll down to experience the magic of design innovation.
RETRO MAXIMALISM AT ETRO
Embracing the brand’s signature maximalism and eclecticism, the exhibition takes visitors on an immersive journey through three distinct living areas: a dining room, a bedroom, a workspace, and a relaxation area. Each space tells a vibrant story, weaving together an interplay of colors and fabrics that celebrate Etro’s unmistakable aesthetic. From the serene elegance of dusty greens and pinks to the bold charisma of midnight blues and paisley patterns, every corner exudes sophistication and charm. Standout pieces like the ‘Quiltana’ collection offer modern reinterpretations of classic styles, with sinuous lines and sumptuous quilting, while new additions feature sleek lacquered finishes and vibrant hues for a fresh take on retro-inspired design. Illuminating the ambiance are totemic lamps and chandeliers from the ‘Dice’ collection, casting discreet yet luxurious accents of light throughout the space.
FENDI’S NEW HOME ACCESSORIES
Fendi Casa, making its mark at Milan Design Week 2024, unfolds a new chapter of design innovation. Led by creative director Silvia Venturini Fendi, the collection embodies authenticity, desirability, uniqueness, and a quest for novelty. The boutique design project features an innovative interpretation of the iconic ‘FF’ logo, transforming it into an architectural element. The Fendi’ F-Affair’ modular sofa, along with other new entries like ‘F-Stripes’ and ‘Soho+,’ captures the essence of high-end design with attention to detail. Adorned with whimsical accessories, seating elements offer a playful touch. The collection also introduces new tables, storage units, and lighting fixtures, showcasing a blend of sophistication and creativity. With each piece, Fendi Casa continues to push the boundaries of luxury living, inviting enthusiasts into a world of infinite possibilities.
JW ANDERSON SHOWCASES A SPECIAL INSTALLATION
At Salon del Mobile in Milan, JW Anderson presented an extraordinary display of Patrick Carroll’s textile artworks. Carroll’s distinctive technique involves stretching knitted textiles onto stretcher bars, creating compositions rich in texture and color. Using yarn sourced from remnants of the fashion industry, Carroll crafts each piece by hand on a vintage knitting machine in his Los Angeles studio. Embedded within the artworks are fragments of text, ranging from single words to quotes from literature, forming a unique narrative. The installation features 37 stunning pieces, available for purchase exclusively at the JW Anderson Milan store, offering patrons a chance to own a piece of Carroll’s intricate and thought-provoking creations.
LA DOUBLEJ FLAUNTED ‘DANCING PLATES’
La DoubleJ stole the spotlight at Salon del Mobile with a spectacular presentation of its latest collection, ‘Solar,’ alongside a magnificent display of its homeware universe. Partnering with visionary artist Max Siedentopf, La DoubleJ brought to life the ‘Dancing Plates’ installation, a fascinating fusion of high-vibration homeware and Siedentopf’s creative vision. Inspired by Eames’ revolutionary ‘Solar Do Nothing’ machine, the installation featured 16 synchronized machines adorned with over 50 pieces from the ‘Solar’ Collection, spinning gracefully in homage to the joy of Italian gatherings. Amidst this dynamic centerpiece, visitors were enveloped in La DoubleJ’s vibrant homeware, set against a giant solar mural. This immersive experience reflected La DoubleJ’s mission to infuse joy and elevate consciousness, creating a space where creativity and connection thrive.
MCM PRESENTS THE ‘WEARABLE CASA’ COLLECTION
In a daring move, MCM, the renowned German luxury house, has ventured into uncharted territory by debuting at the 2024 Milan Design Week, marking its first-ever participation in this prestigious event. Set against the backdrop of the historic 17th-century Palazzo Cusani, MCM unveils its groundbreaking collection, the MCM Wearable Casa Collection. Collaborating with the visionary minds of Atelier Biagetti and curated by Maria Cristina Didero, this collection promises a bold exploration of design, intertwining irony and originality to transcend traditional boundaries. Sung-joo Kim, Chairperson of MCM Group, emphasizes the brand’s commitment to sustainability and innovation, selecting Atelier Biagetti for their disruptive approach to design. With a nod to Bauhaus functionality and a
contemporary nomadic spirit, the seven pieces of the MCM’ Wearable Casa’ collection reimagine our lifestyle for the future. Alberto Biagetti and Laura Baldassari of Atelier Biagetti have envisioned an immersive experience, blurring the lines between reality and the metaverse, where guests can virtually explore and interact with the collection’s magical objects.
VERSACE HOME: ‘IF THESE WALLS COULD TALK’
At Salon del Mobile, Milan Design Week, Versace paid homage to its heritage and design prowess at Palazzo Versace, Via Gesù 12. The Palazzo serves as both muse and stage, showcasing the latest Versace Home collection in a spectacle titled ‘Versace Home: If These Walls Could Talk.’ Every corner exuded the Versace iconic motifs – ‘Medusa,’ ‘Barocco,’ and ‘Greca’ – crafted into furniture, lighting, textiles, and beyond, all bearing the indelible stamp of the Versace Atelier. The central courtyard hosted a glass house bedecked with Versace Ceramics Gemstone flooring, a testament to the brand’s commitment to luxury in every detail. The pièce de résistance? The ‘Medusa 95 Conversation’ sofa is the epitome of lavish comfort and invites guests to recline amidst chenille Barocco cushions and fine leather trim. A bespoke audio experience, in collaboration with Radio Raheem, narrated tales of fashion’s rendezvous and cultural milestones within these walls. From the birth of supermodels to iconic fashion shows, each anecdote adds depth to the Versace legacy.
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