Trends
BEST OF THE WEEK
POOLSIDE SKIN IS THE SUMMER BEAUTY TREND DU JOUR.
Whether you’re poolside or just pretending, this is one beauty trend you’ll want to dive into.
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IN 2025, EVEN EYELASHES ARE GOING IN GHOST MODE. DISCOVER THE GHOST LASHES TREND.
What are ghost lashes?
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DISCO LIPS ARE HERE, AND THEY ARE DARING YOU TO STOP PLAYING IT SAFE.
Are you bold enough to sport disco lips?
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MOVE OVER BLUSH BLINDNESS; WE ARE EMBRACING CHAMPAGNE CHEEKS.
We are in our champagne cheeks era.
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WHAT ON EARTH IS BUTTER SKIN AND HOW DO YOU ACHIEVE IT?
Butter skin has arrived, and it’s currently knocking glass skin right off its influencer throne.
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MAKEUP OR SKINCARE? BEAUTY’S BIGGEST TREND REFUSES TO CHOOSE.
The beauty industry is officially in its skin-first era. It is a full-fledged industry shift, and brands are leaning in hard.
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