Trends
BEST OF THE WEEK
POOLSIDE SKIN IS THE SUMMER BEAUTY TREND DU JOUR.
Whether you’re poolside or just pretending, this is one beauty trend you’ll want to dive into.
TrendsIN 2025, EVEN EYELASHES ARE GOING IN GHOST MODE. DISCOVER THE GHOST LASHES TREND.
What are ghost lashes?
TrendsNEW IN
DISCO LIPS ARE HERE, AND THEY ARE DARING YOU TO STOP PLAYING IT SAFE.
Are you bold enough to sport disco lips?
TrendsMOVE OVER BLUSH BLINDNESS; WE ARE EMBRACING CHAMPAGNE CHEEKS.
We are in our champagne cheeks era.
TrendsWHAT ON EARTH IS BUTTER SKIN AND HOW DO YOU ACHIEVE IT?
Butter skin has arrived, and it’s currently knocking glass skin right off its influencer throne.
TrendsMAKEUP OR SKINCARE? BEAUTY’S BIGGEST TREND REFUSES TO CHOOSE.
The beauty industry is officially in its skin-first era. It is a full-fledged industry shift, and brands are leaning in hard.
Trends