This holiday season, skip the ordinary and step into Beneland, a whimsical wonderland where beauty meets play, and every gift is a little jackpot. Inspired by the thrill of games and the joy of gifting, this year’s collection takes your favorite icons and turns them into sets designed to surprise, delight, and level up your holiday glam. Think playful packaging, lucky combos, and just a pinch of pink magic—because in Beneland, every product is a prize and every look is a victory.
The Browminoes Set
Stack the odds in your favor! Good brows aren’t just a detail, they’re a domino effect for a winning look. Available in five shades, this set comes with our #1 brow-defining pencil, award-winning sculpting wax, and clear brow gel for all-day hold without a flake in sight. Polish, precision, power, your brows, your rules.
Rollin’ with Benetint
Let the pink dice decide your glam game! This cheeky duo pairs the iconic Benetint, our sheer, buildable rose tint, with a limited-edition lip oil that adds a glazy high-shine finish. The result? Flushed cheeks, glossy lips, and a little bit of holiday luck wherever you go.
Hot Tip: Dab Benetint on cheeks and lips for that fresh rosy glow, then layer the lip oil for mirror-like shine that survives every toast, selfie, and festive mishap.
The Glam Cube
Think of it as a beauty puzzle you’ll actually want to solve. The Glam Cube is packed with 24 days of Benefit Cosmetics bestsellers, full-size, mini, and fun-size treasures, hidden behind every twist and turn. Each day, a new surprise. Each reveal, a little holiday celebration. No peeking, you’ll want the suspense, trust us.
In classic Benefit style, Beneland is more than a holiday collection, it’s a playground of joy, sparkle, and unapologetic fun. From bold brows to rosy cheeks and daily doses of delight, every set is designed to make you feel like a winner this season. So go on… roll, stack, and unwrap your way to holiday glam!
ALSO READ: MEET THE BEAUTY ROUTINE THAT WORKS OUT AS HARD AS YOU DO, COURTESY OF BENEFIT COSMETICS.
