THE BEAUTY VAULT: THE BEST BEAUTY LAUNCHES OF AUGUST 2024.

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best beauty launches
From skincare and haircare to fragrances, discover the best beauty launches of the month below.

Welcome to The Beauty Vault, your monthly dossier of exquisite beauty products. In a world where new products flood the market daily, each making tall claims about efficacy, we understand the need for clarity and trust in your choices. That’s why we’ve taken on the task of carefully curating the best beauty launches each month. Our goal is simple: to present you with the crème de la crème of cosmetics – products that not only meet their promises but exceed them.

Discover the best beauty launches of the month below.

ASTERI BEAUTY ‘LEGACY’ LIQUID LIPSTICK

best beauty launches august 2024

Love the effect of a matte tint, but I hate how it leaves your pout looking and feeling dry? Asteri Beauty’s new ‘Legacy’ lipstick is the solution you need. This Saudi beauty brand has crafted a formula combining bold color payoff with ultra-comfortable wear. One swipe delivers intense, vibrant color, while moringa oil and pomegranate extract work to nourish and protect your lips with their antioxidant benefits.

The ‘Legacy’ Liquid Lipstick boasts a velvet matte finish that stays flawless for up to 16 hours without transferring, thanks to its non-drying, lightweight texture. It feels like a second skin, coating your lips in a soft, supple layer. Plus, its hint of vanilla flavor adds a sweet touch to your pout. Perfect for long days or nights out, this lipstick promises both comfort and a standout color.

CHANEL SUMMER 2024 MAKEUP

best beauty launches

Chanel’s Summer 2024 makeup collection, crafted by Global Makeup Creative Partner Ammy Drammeh, invites beauty lovers into a vibrant dreamscape with ‘Jardin Imaginaire.’ This collection is a playful exploration of color, designed to transport you into a lush, imaginative world. Think vivid greens, bright oranges, and bold fuchsias—hues that capture the wild essence of summer.

Chanel’s Summer 2024 makeup collection features a range of products, including vibrant blush and highlighter duos, versatile ‘Stylo Ombre’ et Contour eye pencils, precise ‘Stylo Sourcils’ Haute Précision eyebrow pencils, and the radiant ‘Baume Essentiel’ multipurpose balm. The collection is rounded out with striking Le Vernis nail polishes in bold, nature-inspired shades.

CHARLOTTE TILBURY ‘EXAGGER-EYES’ VOLUME MASCARA’ & EYE REVIVAL PATCHES

best beauty launches august 2024

When it comes to our beauty routine, if there’s one name we trust with absolute certainty, it’s Charlotte Tilbury. So when Charlotte Tilbury released her new ‘Exagger-Eyes’ Volume Mascara and Eye Revival Patches, we knew it was time to shake up our undereye and lash routine. 

Imagine a mascara that doesn’t just add volume but amplifies it by nine times with just one coat. Powered by Lash Vinyl-Black Wrap Technology, this mascara wraps every eyelash in a deep vinyl-black finish that promises to last 28 hours without smudging, flaking, or clumping, even in Dubai’s humidity.

But the magic doesn’t stop there. The mascara’s ultra-curved lash styler brush is designed to hug, grip, and separate every lash, delivering instant volume and a double-curl effect. Whether sparse, curly, long, or short, this mascara adapts to enhance your eyelashes.

As part of the launch, Charlotte Tilbury has also introduced eye patches that are the perfect prep for your lashes. Infused with hydrating and soothing ingredients, they prime the under-eye area for a refreshed and youthful look. Packed with hyaluronic acid to hydrate and plump, niacinamide to reduce dark circles, peptides to firm the skin, and caffeine to de-puff, the new Charlotte Tilbury Eye Revival Patches are a must-have in your skincare routine. 

CAROLINA HERRERA ‘BIRDS OF PARADISE’ FRAGRANCE

best beauty launches

Carolina Herrera takes us on an exotic olfactory journey with their latest release, ‘Birds of Paradise,’ a limited-edition fragrance duo for both men and women. Imagine a scent that embodies the essence of a tropical getaway—this is it. For women, ‘Birds of Paradise’ blends beachy notes of neroli, coconut, and creamy vanilla, creating a scent as refreshing and indulgent as a sun-soaked afternoon by the sea. The men’s version, on the other hand, evokes the mystique of a rainy island afternoon with hints of bergamot, violet leaves, and cashmere wood, transporting you to a steamy paradise through the senses.

DYSON ‘CHITOSAN’ STYLING SERUMS

best beauty launches august 2024

Dyson is taking its haircare game to the next level with the launch of its styling serums– the Dyson ‘Chitosan’ formulations. This cutting-edge range introduces a hero ingredient—chitosan, derived from oyster mushrooms and engineered with Dyson’s Triodetic technology. Unlike traditional styling products that rely on stiff polymers, Dyson’s formulas offer flexible, all-day hold without the crunch.

The ‘Chitosan’ range includes a Pre-Style Cream and a Post-Style Serum, each designed to enhance and sustain your hair’s natural beauty. The Pre-Style Cream primes your hair and reduces frizz by up to 50%. It’s perfect for damp hair, ensuring a smooth, shiny finish while maintaining your hair’s natural movement.

The Post-Style Serum is your go-to for defining and hydrating styled hair. It delivers a shiny, flexible hold that lasts all day, even in high humidity, thanks to its blend of hyaluronic acid and amino acids. This serum not only locks in your style but also helps repair surface damage, making it ideal for all hair types, including color and chemically-treated hair.

With these innovations, Dyson combines its expertise in engineering with advanced ingredient science to redefine what’s possible in hair styling.

HUDA BEAUTY ‘EASY BLUR’ FOUNDATION & PRIMER

best beauty launches august 2024

Ever wished you could have that smooth, airbrushed look of social media filters IRL? We’d be lying if we said no. Well,thanks to Huda Beauty, it’s now possible to get an ultra-blurring effect in real life. Enter the all-new Huda Beauty ‘Easy Blur’ Foundation & Primer. 

The brand’s new ‘Easy Blur’ Foundation and ‘Easy Blur’ Primer are here to elevate your makeup game with a 1-2-3 routine that makes achieving a perfect complexion easier than ever. Infused with 1.5% skin-smoothing niacinamide and pore-blurring silica, this serum-like foundation offers medium-to-buildable coverage that feels like a second skin. With 29 shades to choose from, it ensures a match for every skin tone.

Pair it with the ‘Easy Blur’ Primer to prep your skin to perfection. This silicone-free primer features a translucent pink jelly texture that instantly smooths and blurs, controlling excess oil while providing a cooling, fresh finish. Its formula, enriched with Milk Thistle Extract and Glycerin, keeps your makeup looking pristine all day. Complete the look with the ‘Easy Bake’ Loose Setting & Baking Powder to get a picture-perfect finish. 

MAKEUP BY MARIO ‘SOFTSCULPT’ BRONZING & SHAPING SERUM

best beauty launches august 2024

Makeup by Mario’s new bronzing serum is the must-have addition to your beauty arsenal this August. Designed to offer the softest sculpting experience yet, this lightweight serum comes in seven shades and delivers a sun-kissed warmth that feels as natural as your own skin.

The serum’s innovative 2-in-1 packaging is a game-changer: use the pump for an all-over glow or the wand applicator for precise SoftSculpt® application. This dual functionality lets you customize your look effortlessly, whether you’re aiming for a full-face radiance or targeted sculpting. Get ready to embrace a flawless, natural bronze with Mario’s latest creation!

MOLTON BROWN ‘RHUBARB & ROSE’ EAU DE PARFUM

best beauty launches august 2024

Molton Brown’s beloved ‘Rhubarb & Rose’ range is expanding with the addition of an Eau de Parfum and an Eau de Toilette. Crafted by Senior Perfumer Vanessa Prudent, the new fragrances capture the essence of quintessentially British ingredients: vibrant rhubarb and delicate rose. The Eau de Toilette combines bright grapefruit and tangy yuzu with a soft blend of rhubarb leaf and rose, rounded out by creamy vanilla, musk, and spun sugar. For those seeking a richer experience, the Eau de Parfum is infused with juicy raspberry, fresh lychee, tender peony, and a spicy hint of pink pepper, finishing with a warm cedarwood-musk base.

NOBLE PANACEA ‘THE ENERGIST’ SPF 50 CREAM

best beauty launches august 2024

Noble Panacea is redefining the skincare game with its new ‘The Energist’ collection. At the forefront of this innovative line is the Multi-Defense Cream SPF 50, a product that promises to do more than just shield your skin from the sun. It’s a dynamic skincare solution designed to combat the myriad of daily aggressors that threaten our skin’s health, from UV rays to pollution and even the blue light emitted by our screens.

The Multi-Defense Cream SPF 50 is a high-performance protector and corrector, activated by UV light to deliver targeted benefits exactly when your skin needs it most. With 100% mineral UV filters, it offers immediate broad-spectrum protection, making it a must-have for anyone serious about skin longevity. Plus, it’s packed with hyaluronic acid and vitamin E, ensuring your skin stays hydrated, nourished, and ready to face the day.

The real magic lies in Noble Panacea’s groundbreaking OSMV™ technology, which ensures the precise release of active ingredients, maximizing efficacy and delivering results that go beyond the surface. 

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