Lately, it seems like the (Hailey) Bieber touch can make anything go viral, from her nails, her super-short bob, and her favorite Erewhon smoothie to her Rhode beauty range. But never in our wildest dreams did we think that anyone, even Bieber, could break the internet with a phone case. Well, it’s happened.
Earlier this month, Bieber casually dropped an Instagram dump featuring her now-viral Rhode’ Lip Case’ – a simple grey iPhone case with a little pocket to hold your Rhode ‘Lip Peptide.’ Yes, it’s genius.
If you’re anything like us and simply cannot live without a lip balm to the point that you have one dedicated to your handbag, car, office desk, nightstand, and more, then you’d totally understand the hype. The Rhode ‘Lip Case’ with its little slot allows you to keep your ‘Lip Peptide’ –should you manage to get your hands on the perpetually sold-out gloss in the first place–on you at all times. Not only is the Rhode ‘Lip Case’ functional, but it is also a very, very clever marketing play.
Compatible with the iPhone 14 Pro and Pro Max and iPhone 15 Pro and Pro Max, the Rhode ‘Lip Case’ will be available to shop on February 27 at 9 am PT.
ALSO READ: THE MAJESTIC LION STRIDES INTO THE DAZZLING REALM OF CHANEL HIGH JEWELRY AGAIN.
