In a groundbreaking move that merges the worlds of beauty and motorsport, Charlotte Tilbury has set a new standard by becoming the first female-founded brand and beauty giant to partner with F1 Academy. This unprecedented collaboration marks a significant milestone for both industries and paves the way for the empowerment of young women in motorsport like never before.
F1 Academy, launched in 2023 by Formula 1, aims to cultivate and nurture the talents of female drivers, propelling them towards higher echelons of competition. Now, with Charlotte Tilbury on board, the partnership seeks to amplify its mission of instilling confidence and realizing dreams.
Charlotte Tilbury, renowned for its commitment to unlocking the magic of confidence, joins forces with F1 Academy to spotlight the rising stars of motorsport. With 40% of F1 fans being female, the collaboration promises to broaden the horizons for young women aspiring to enter the exhilarating world of racing.
Under the banner of ‘Charlotte Tilbury, operated by Rodin Motorsport,’ the collaboration takes on a visual identity that is both elegant and powerful. The livery, helmet, and racing suit in Charlotte Tilbury’s signature night crimson and rose gold hues, stamped with the iconic ‘Hot Lips’ icon and the empowering mantra ‘Makeup Your Destiny!’, serve as a testament to the partnership’s fusion of beauty and speed.
Driving this emblematic car is Lola Lovinfosse, an 18-year-old prodigy hailing from France, whose journey in racing since 2018 epitomizes the spirit of determination and ambition championed by Charlotte Tilbury and F1 Academy alike.
As the 2024 season of F1 Academy unfolds, Charlotte Tilbury has pledged to spotlight the fifteen inspiring young drivers aged 16-25. Through this collaboration, the barriers to entry in motorsport are dismantled, paving the way for a more inclusive and diverse future on the track.
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