This year, the beauty industry has been keen on tapping big celebrity names from Hollywood and the music industry to front its latest collections and products.
We’ve seen this happen with YSL Beauty (who named Adam Levine and Zoe Kravitz as faces), Calvin Klein (who launched its first fragrance in 13 years with Lupita Nyong’o and Saoirse Ronan as faces of the new scent) and Ralph Lauren (who tapped Ansel Elgort to front its new millennial-focused fragrance).
Now, Hugo Boss has followed suit.
Irish actor Jamie Dornan was tapped by the fashion label to front the campaign for its new fragrance, Boss the Scent.
Available for both men and women, the Fifty Shades of Grey actor was accompanied by Dutch model Birgit Kos, who is the face of the women’s scent. Kos previously appeared in Versace’s star-studded Spring ’18 campaign and Paul Surridge’s first campaign for Roberto Cavalli.
According to WWD, Dornan said: “For me, Boss represents sophistication, masculinity and elegance”, whilst Kos explained that “working with Jamie was great. I could not have asked for a better person to work with.”
No details on when the scent will be released have been revealead as yet.
In the meantime, find out which Dubai-based beauty mogul is launching a fragrance.
