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This drugstore concealer is sold every five seconds

If you've been searching for the best concealer on the market, you can stop because it's just been revealed as Maybelline...

A saviour of a product in the beauty industry is undoubtedly a concealer. The formulas top our can’t-live-without lists and with good reason: you fake a good night’s rest, it creates a bare-faced look, eliminates dark circles and moisturises the skin around your eye bags. Makeup sorcery we tell you.

With so many concealers available on the market, finding the right one for you can be quite a daunting challenge. However, you won’t have to look further. And chances are, you can easily pick this concealer up from your local drugstore.

According to Allure, a spokesperson from Maybelline revealed that the brand’s Instant Age Rewind concealer is sold every five seconds. It’s been around the beauty circuit for 10 years (the iconic concealer celebrates a decade this year) and comes available in 18 different shades.

Courtesy of its super-concentrated treatment, you don’t need too much formula to erase those dark circles and fine lines. The micro-corrector applicator is a plus.

Now the hunt is officially over, you might want to stock up…

Then, follow Dior’s Peter Philips for the easiest way to create a metallic smoky eye.