Be in the know and join our inner circle of style mavens, innovators, art lovers and tech-aficionados.

Google reCaptcha: Invalid site key.

Rosie Huntington-Whiteley is launching her own beauty brand

But will it make us look like the supermodel?
Another model has thrown her hat into the beauty brand game and this is one we're particularly excited for...

It seems that launching and owning your own beauty brand is part and parcel for Hollywood celebrities these days. Jessica Alba, Miranda Kerr, Kim Kardashian West and Rihanna are just a handful of the stars who have successfully launched their own lines and now, Rosie Huntington-Whiteley, aka one of the most gorgeous women on the planet, is getting in on the action.

It’s not the first time the British model has forayed into beauty, as she currently has a line of cosmetics with UK department store Marks & Spencers called Rosie for Autograph.

Rosie took to Instagram overnight to announce the launch of Rose Inc. via her Stories. There’s very little information given about the brand, save for its tagline: Beauty from the Insider out and one image (above). 

If it makes us look even 1/100th like her, we’re already sold. 

Now, see the highly anticipated second drop of Charlotte Tilbury’s Beauty Filters collection.