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Neom Organics launches its first fragrance

Available at Bloomingdale's Dubai
Neom Organics has just released its first ever fragrance. Buro 24/7 Middle East has the details...

Founded in 2005, Neom Organics is a London-based wellbeing brand that specialises in helping its customers to relax, de-stress and feel better within. 

It was started by Nicola Elliot, a former editor at Glamour, following her exit from the magazine world. After noticing a sharp decline in her wellbeing, Nicola retrained as an aromatherapist and a nutritionist before launching Neom Organics. Fast forward 12 years later the brand has gone from strength to strength, educating its customers of the science of scent and the way it can positively affect their psychological wellbeing. 

And now, the brand is writing a new chapter in its history with the launch of its first ever fragrance this month. Titled Energy Burst Eau de Parfum, the scent (which retails for Dhs390) was created using complex essential oil blends with notes of grapefruit, lemon and rosemary for the freshest finish. 

Of the perfume, the brand’s psychologist Suzy Reading says, “Scent has an undeniable impact on mood and confidence. The Neom Eau de Parfum is the perfect companion for your busy day; it provides extra bursts of energy, coupled with a feeling of personal power.” 

The fragrance has just launched at Bloomingdale’s Dubai. Now, discover the department store’s new pop-up shop dedicated to celebrating local beauty brands