Next in the move towards cruelty-free products is Lush – the cult beauty brand who are already on the right path towards conscious production.
Having already opened their first packaging-free store in the UK, and unveiled a palm oil-free soap to save endangered Orangutans, they’re practically paving the way for everyone else in the beauty industry to follow.
Now, they have announced that they are removing eggs from all of its products to reduce the suffering of animals.
The brand took to Instagram to make the announcement…
So, in terms of replacement ingredients, Lush will use tofu, aquafaba, soya yoghurt and wheat gluten – but some cosmetics still contain lanolin or honey, which means it’s not suitable for vegans, but we’re sure that will soon enough.
The brand also noted that, “We can visit hens and see them living freely and eating good quality organic food, but millions of eggs at commercial hatcheries, the sorting of the chicks into the females to sent on to farms to lay eggs and the male chicks to straight to their deaths by methods so brutal that it would be impossible to present on our website.”
And adding that, “We can no longer, in good conscience, use an ingredient that we are unable to be transparent about because the truth is so unpalatable. If we can’t make one of our usual ingredients buying films to show you the whole process of an ingredient, then we shouldn’t be using that ingredient. It became that simple.”
It’s clear they’re taking sustainability very seriously and we are very happy about it.
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