Glossier, the cult brand whose ethos is “skin first, makeup second”, is officially launching in Sephora – marking its first retail partnership.
The brand – which consists of products all sustainably produced we hasten to add – cultivated a cult-following amongst Millennials and Gen Zers and so, the demand to making its products accessible to more shoppers is a step in the right direction.
The launch in Sephora stores will begin in the US and across Canada at the beginning of 2023 (as well as on Sephora’s website and app) and we’re hoping that following suit, the products will be available in the Middle East.
For now, Glossier is available online and in its standalone stores across the globe including Los Angeles, Miami, Seattle and London.
In other beauty news, read more about Rihanna’s latest Fenty expansion.