The brand will build a fairground recreation that will include carnival games, makeover stations and a tower complete with a slide that ends with a pink feather pit in what might just be the most instagrammable activation in Dubai yet.
The installation will celebrate the launch of new products in the brand’s iconic range. The Cheek to Chic Swish & Pop blusher has been reimagined as a Swish & Glow blush and highlighter combination for the ultimate in pinch-perfect cheeks, whilst the luxury eyeshadow quad is introduced to the Pillow Talk shade range offering four pretty pink hues for a beautiful, natural look. The collection is now available to purchase in The Dubai Mall store.
The fairground will also play host to talks by some of the brand’s local ambassadors and there will be an exclusive masterclass taking place during the week for which you can win tickets. The brand has teased that the masterclass will be run by a special guest makeup artist so you know it won’t be one to miss.
The Pillow Talk Beauty Wonderland will launch on Tuesday January 8 and run until Friday January 18 on the Waterfront Promenade of The Dubai Mall.
Now, find out more about Fenty Beauty’s new extended shade range.