THE BEAUTY VAULT: THE BEST BEAUTY LAUNCHES OF JULY 2025.

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best beauty launches july 2025
From skincare and haircare to fragrances, discover the best beauty launches of the month below.

Welcome to The Beauty Vault, your monthly dossier of exquisite beauty products. In a world where new products flood the market daily, each making tall claims about efficacy, we understand the need for clarity and trust in your choices. That’s why we’ve taken on the task of carefully curating the best beauty launches each month. Our goal is simple: to present you with the crème de la crème of cosmetics—products that not only meet their promises but exceed them.

Discover the best beauty launches of the month below.

AMOUAGE ‘LOVE DELIGHT’ BODY RANGE

best beauty launches july 2025

Amouage’s reimagining of its ‘Secret Garden’ Collection brings a luxurious twist to its beloved ‘Love Delight’ fragrance with three indulgent beauty products: a Bath & Shower Gel, a Body Lotion, and a Hair Perfume. Inspired by the rich, decadent flavors of Arabian sweets, ‘Love Delight’ combines heliotrope, rose water, and cinnamon in a playful yet sophisticated floral gourmand blend. Now enhanced with Oman’s precious Frankincense essential oil, these products deepen the fragrance’s complexity, adding a new layer of sensuality. The Bath & Shower Gel refreshes and moisturizes, while the Body Lotion nourishes the skin, and the Hair Perfume leaves a soft, alluring aura. 

ARMANI ‘LUMINOUS SILK’ CHEEK TINT SHINE

best beauty launches july 2025

Giorgio Armani’s new ‘Luminous Silk Cheek Tint Shine’ is designed to enhance your blush routine with a radiant, pearlescent finish. This liquid blush builds on the success of the original ‘Luminous Silk Cheek Tint’, now with a shine effect that combines vibrant, candy-toned color with a weightless, watercolor-inspired texture. The formula, designed with Armani’s signature technology, blends finely milled pigments into a water-in-oil emulsion, allowing for a smooth, skin-fusing application that lasts up to 12 hours. Available in four shimmering shades, this blush provides everything from a delicate wash of color to a more intense, radiant finish. With its ability to layer and blend seamlessly, ‘Luminous Silk Cheek Tint Shine’ gives you customizable, light-reflective color that moves beautifully with your skin. Perfect for achieving a flawless, natural flush or a bold, glowing pop.

BURBERRY ‘HERO’ PARFUM INTENSE

best beauty launches july 2025

Burberry’s latest fragrance, ‘Burberry Hero Parfum Intense’, takes the brand’s iconic ‘Hero’ collection to a bold new level of intensity. Crafted by master perfumer Aurélien Guichard, this deeper iteration builds on the signature cedarwood trio at its heart, adding spicy black pepper top notes and a base of rich leather for an intense, daring scent. Designed to reflect strength, confidence, and the power of self-discovery, ‘Hero Parfum Intense’ offers a complex, evolving fragrance journey.

DRIES VAN NOTEN ‘HAVANA GOLD’ FRAGRANCE

best beauty launches july 2025

The latest addition to the Dries Van Noten fragrance collection, ‘Havana Gold’, effortlessly blends warm, ambery notes with a duality of tobacco and liquorice, creating an intoxicating scent that transports you to a sultry Cuban night. Developed by perfumer Jordi Fernandez, the fragrance combines the sweetness of liquorice with the smoky depth of tobacco in a surprising yet harmonious way. This complex composition features anise-like liquorice at the top, with cinnamon and benzoin adding warmth at the heart, and an enveloping finish of roasted tonka and leather at the base. The scent’s striking brass bottle, a first for the collection, reflects this blend of contrasting elements, merging amber-tinted glass with an aged metal base to create a unique and evolving beauty with every bottle. As always with Dries Van Noten, the bottle is refillable, continuing the brand’s commitment to craftsmanship and sustainability.

DYSON ‘AIRWRAP CO-ANDA 2X’ STYLER

best beauty launches july 2025

Dyson is taking hair styling to a whole new level with the launch of the Dyson ‘Airwrap Co-anda 2x’, a powerful multi-styler and dryer packed with cutting-edge technology. Powered by the fastest and most powerful Dyson motor to date, the Hyperdymiumâ„¢ 2 motor delivers twice the air pressure, ensuring faster drying and more effortless styling. With six versatile attachments, this 6-in-1 tool allows you to dry, curl, wave, straighten, smooth, and volumize—all without the heat damage. A standout feature is the RFID-enabled attachments, which automatically adjust to your hair type for optimal styling results. Plus, with the MyDyson app and i.d. curl technology, you can customize your curling experience for perfect results every time. The Airwrap Co-anda 2x’ is designed for enhanced comfort and control, with a lighter, more compact body that makes styling easier than ever. It’s a game-changer for anyone seeking salon-quality results at home.

FENDI ‘EAUX D’ARTIFICE’ FRAGRANCE

best beauty launches july 2025

Fendi’s latest fragrance, ‘Eaux d’Artifice’, brings the spirit of Rome to life in an olfactory masterpiece inspired by Delfina Delettrez Fendi’s nighttime view of the iconic Trevi Fountain. Capturing the essence of the fountain’s mystical, ever-flowing waters, the fragrance blends mineral and aquatic notes with a musky, sensual base. Juniper adds an aromatic freshness, while metallic accents evoke the lucky coins tossed by visitors. Described as a silent accessory, ‘Eaux d’Artifice’ is a tribute to the art of fragrance and jewelry, enveloping the skin in a timeless, enchanting aura. 

HOURGLASS COSMETICS EYE COLLECTION

best beauty launches july 2025

Hourglass Cosmetics is redefining the art of self-expression with its innovative new eye collection, designed to let you create a look that’s uniquely yours. Featuring an expansion of the ‘Curator’ Eyeshadow Palettes and the launch of the new ‘Unlocked’ Instant Extensions Mascara in Espresso, this collection takes versatility and personalization to the next level. Each ‘Curator’ palette is crafted around distinct personas—’Minimalist,’ ‘Realist,’ ‘Idealist,’ ‘Expressionist,’ ‘Modernist,’ and ‘Futurist’—offering a range of shades from universal mattes to sophisticated smoky plums. The bestselling ‘Unlocked’ Mascara now comes in a soft brown, providing length, lift, and smudge-proof wear with easy removal. With 40 customizable eyeshadow refills, Hourglass gives you the freedom to build your perfect palette in sustainable, refillable packaging.

INITIO BODY CREAM COLLECTION

best beauty launches july 2025

Initio Parfums Privés is elevating fragrance rituals with the launch of its luxurious Body Cream Collection. Going beyond the typical fragrance finish, these creams invite wearers to absorb fragrance into their skin, amplifying the scent and extending its lasting power. Available in three iconic fragrances—’Oud for Greatness,’ ‘Atomic Rose,’ and ‘Musk Therapy’—each cream is crafted to enhance the projection and longevity of its eau de parfum counterpart. Infused with nourishing actives, the formulas envelop the skin like a second layer, softening and intensifying the scent. Whether worn alone for a subtle, lasting fragrance or layered with perfume for a deeper intensity, the Body Cream Collection creates an elevated, instinctive aura. Suitable for all skin types and climates, this new addition offers a tactile, luxurious experience that truly transforms the way we wear fragrance.

JUANA ‘REJUVENATE’ FACE CREAM

best beauty launches july 2025

Juana’s ‘Rejuvenate’ Face Cream is the multitasking powerhouse your beauty cabinet needs. Packed with potent bioactives, this silky cream works hard to heal, renew, and enhance your skin’s natural glow. It boosts collagen production, supports cellular repair, and strengthens the skin barrier, delivering improved elasticity, hydration, and balance. With consistent use, it visibly firms the skin, smooths fine lines, and evens out skin tone for a complexion that looks fresh and radiant. Designed for all skin types and both corrective and preventative care, this cream embodies Juana’s commitment to conscious luxury and long-term skin vitality. Key ingredients like Ectoin, Vitamin C, and Hyaluronic Acid work in synergy to deeply hydrate, protect, and regenerate, while Squalane ensures long-lasting moisture. Recommended by top dermatologists and clinics, ‘Rejuvenate’ cream is the ultimate skincare treatment for recovery, longevity, and radiant skin health.

LANCÔME ‘IDÔLE’ POWER PERFUME

best beauty launches july 2025

Lancôme’s latest release, ‘Idôle Power Eau de Parfum Intense’, takes the Idôle collection to a bold new level. This woody floral fragrance is a powerful blend of vibrant sandalwood, radiant rose, and juicy Pomarose, creating a scent that embodies strength, confidence, and individuality. The fragrance’s dynamic composition is a tribute to empowerment, offering a scent that’s as bold and confident as those who wear it.

L’OCCITANE ‘NÉROLI & ORCHIDÉE EAU HARMONIEUSE’ COLLECTION

best beauty launches july 2025

L’Occitane en Provence’s limited-edition ‘Néroli & Orchidée Eau Harmonieuse’ Collection offers the perfect fragrance ritual for warm, sunlit days. This reimagined version of the beloved Néroli & Orchidée fragrance introduces a soft, musky twist that creates an enveloping, fresh scent ideal for summer. With top notes of radiant neroli and creamy white orchid, the fragrance is grounded by a comforting, musky base that lingers gently on the skin. The collection includes a beautifully designed gift set featuring the Néroli & Orchidée Eau de Toilette, a silky Shower Gel, and a nourishing Body Lotion. Each product complements the others, layering the elegant floral scent for a complete, luxurious experience. 

MILK MAKEUP ‘BALMADE’ ‘LIP BALM, ‘COOLING WATER’ PH JELLY TINT, AND ‘SCULPT’ STICK

best beauty launches july 2025

Milk Makeup brought a fresh update to summer with three exciting new launches. First up is the ‘Balmade’ Electrolyte Lip Balm, a hydrating, tinted balm packed with electrolytes to keep lips moisturized, plump, and juicy. Available in seven refreshing shades and flavors, it’s a perfect mix of hydration and sheer color. Next, the ‘Cooling Water’ pH Jelly Tint enhances the viral, bouncy lip and cheek stain with a pH-adaptive formula that turns into a personalized, bright pink hue unique to your skin’s pH. It’s the ultimate multitasker, cooling and refreshing as it stains for long-lasting color. Lastly, the ‘Sculpt’ Stick expands with two new shades, offering a creamy contour that blends effortlessly for a natural, dimensional look. With nourishing ingredients like mango butter and sunflower seed oil, it’s a contour you can applywithout any fuss, perfect for a quick, flawless finish. These new additions from Milk Makeup are all about easy, effective beauty that keeps you glowing and fresh all summer long.

RARE BEAUTY ‘POSITIVE LIGHT’ LIP GLOSS

best beauty launches july 2025

Rare Beauty by Selena Gomez has just launched the ‘Positive Light’ Luminizing Lip Gloss, a smooth, glassy gloss that delivers a burst of hydration and a luminous shine. Infused with light-catching shimmer, this lip gloss enhances the natural fullness of your lips with a multidimensional glow, sans any gritty texture. Available in six shades, each one offers long-lasting moisture and a radiant finish, leaving lips softer and more nourished over time. The cushiony formula glides on effortlessly, while the subtle peach scent adds a luxurious touch. True to Rare Beauty’s ethical standards, the gloss is cruelty-free, vegan, paraben-free, and dermatologist-tested, making it suitable for all skin types, including sensitive skin. It’s the perfect addition to any beauty routine for a radiant, hydrated pout.

ROBERTO CAVALLI ‘GOLD’ FRAGRANCE COLLECTION

best beauty launches july 2025

Roberto Cavalli has introduced its luxurious ‘Gold’ Collection to Sephora Middle East, marking a new chapter in the region’s love affair with exquisite fragrances. This curated selection includes five opulent Eau de Parfums—’Divine Oud’, ‘Noble Woods’, ‘Splendid Vanilla’, ‘Sublime Tonka’, and ‘Tobaccomore’—each crafted with the finest ingredients to create an unforgettable olfactory experience. From the addictive richness of ‘Divine Oud’ to the sensual warmth of ‘Tobaccomore’, every scent in the Gold Collection reflects the maximalist elegance and sensuality Roberto Cavalli is known for. With notes like oud, cedarwood, vanilla, and tonka bean, these fragrances evoke the luxury of Italian craftsmanship, housed in dark chocolate-colored bottles adorned with a gold Cavalli monogram. 

STÉPHANE ROLLAND x HENRY JACQUES PERFUME

best beauty launches july 2025

Stéphane Rolland and Henry Jacques have joined forces to create a fragrance that is as unapologetic and magnetic. The result is a chypre and oriental scent that reflects Rolland’s bold, free spirit, blending sun-kissed oranges with the elegance of incense and grounding it with warm honey, tobacco, and patchouli notes. This intimate collaboration fuses the art of Haute Couture with Haute Parfumerie, crafted to embody emotions and convictions in a fragrance that evolves over time. Available in both ‘Les Essences’ and ‘Les Brumes’ versions, this perfume offers two distinct experiences: a pure, unadulterated essence or a playful, enveloping spray. As a tribute to Rolland’s personal journey and passion for detail, the fragrance’s intricate blend captures a deep connection to his past, from his travels to his roots in Parisian elegance. 

WHIND MARAKECH SHIMMER OIL

best beauty launches july 2025

Whind’s new ‘Marrakech Shimmer’ is the ultimate body glow enhancer for the season. This lightweight gel-oil formula combines the power of six cold-pressed botanical oils to deliver long-lasting hydration while leaving your skin with an instant golden glow. Infused with subtle micro-shimmer, it creates a radiant finish without the stickiness, absorbing quickly for a smooth, non-greasy feel. The warm amber scent adds an indulgent touch, making it the perfect addition to your beauty routine for soft, nourished, and glowing skin all day long.

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