MANAGING EDITOR AND CREATIVE DIRECTOR: JESSICA BOUNNI – PHOTOGRAPHER: BEN COPE MMG ARTISTS – VIDEOGRAPHER: JEAR VELASQUEZ – STYLIST: ZANE PAGE – MUA: MICHEL KIWARKIS FROM MMG ARTISTS – HAIRSTYLIST: IVAN KUZ – MODEL: MARGARITA S. FASHION LEAGUE MODELS
In BURO’s latest fashion editorial, hairstyling goes supersized (literally) and supersonic. Set inside a giant dollhouse, this shoot brings to life Dyson’s boldest idea yet: professional hairstyling doesn’t belong behind salon doors anymore, it belongs at home, in your hands, and in your perfectly lit vanity mirror. At the center of it all? The groundbreaking Dyson Supersonic r™ hair dryer, reimagined in eye-popping scale to show off just how light, compact, and powerful this little wonder really is.
But don’t let the toy-like scale fool you, this is serious tech. A year ago, Dyson unveiled what was essentially the Formula 1 of hair dryers. Powered by a streamlined heater, the Dyson Hyperdymium™ motor, and intelligent RFID sensors that sync with each styling attachment to auto-adjust heat and airflow, the Supersonic r™ is Dyson’s most advanced, lightweight, and maneuverable hair tool to date. Think: 30% smaller, 20% lighter, and way more powerful than its iconic predecessor. In other words, size doesn’t matter… unless you’re trying to style your fringe in a hurry.
Once the secret weapon of backstage legends like Sam McKnight, Eugene Souleiman, and Lacy Redway, the Supersonic r™ has been spotted in action during Fashion Week A/W24, floating from look to look like a magic wand. (Stylist Anthony Turner literally called it that.) And now, after a year of pro-only exclusivity, it’s finally available for all of us non-backstage mortals to get our hands on, and our hair under.
To mark this momentous drop, Dyson releases the Supersonic r™ in a dreamy new shade: Ceramic Pink (think pearl meets peony) exclusive to dyson.ae and dyson.sa. Both are as chic on your dresser as they are in your hand.
Of course, the editorial didn’t stop at supersized dryers and dollhouse dreams. BURO also spotlighted Dyson’s next beauty breakthrough: its first-ever styling product range, yes, Dyson now makes wet-line hair products. Enter: Dyson Chitosan™. Powered by a biopolymer derived from oyster mushrooms and enhanced with Dyson’s own Triodetic™ technology, these high-tech formulas promise shine, hold, movement, and absolutely zero crunch. It’s like Dyson engineered a styling line that behaves as smartly as its tools.
So what does this all mean? The future of hair isn’t just smart. It’s stunning. It’s sustainable. It’s supersonic. And most importantly, it’s coming home with you.
ALSO READ: YOUR BLOWOUT JUST GOT AN UPGRADE, THANKS TO DYSON’S NEW ‘SUPERSONIC R’ HAIR DRYER.
