This Earth Day, we are shaking up our beauty routines. Why, you ask? Well, to make them more sustainable, of course. Let’s journey into a new era of beauty with planet-friendly brands that focus on sustainability and clean ingredients. From ancient Moroccan-inspired rituals to futuristic formulations, each brand tells a unique story of sustainability, style, and social impact.
Scroll down to discover 6 sustainable beauty brands.
ILIA BEAUTY
ILIA Beauty, founded by Sasha Plavsic in 2011, was born from a desire for safer skincare and makeup options after discovering harmful ingredients in her lip balm. It has since become a pioneer merging the lines between skincare and makeup. Their formulas prioritize product quality and integrate safe and clean active skincare ingredients, so you don’t have to compromise on either. ILIA is also committed to donating 1% of super serum skin tint sales to support reforestation efforts.
IZIL BEAUTY
IZIL Beauty, founded by Mouna Abassy, draws inspiration from her native Morocco’s diverse geography and rich cultural heritage to create natural handmade beauty products rooted in the perfected rituals by Moroccan women over generations. IZIL’s ingredients are a combination of organic extracts and essential oils, free from harmful chemicals and synthetic preservatives.
SHIFFA BEAUTY
SHIFFA Beauty, a UAE-based luxury organic skincare brand founded by Dr. Lamees Hamdan, is driven by her personal vision of natural healing from within. She fuses natural ingredients with advanced skincare science, prioritizing sustainability by sourcing organic ingredients from Middle Eastern farms and using biodegradable and recyclable packaging. Additionally, SHIFFA encourages recycling through a rewards program.
PEACEFULL
Peacefull was born from founder Salama Mohamed’s search for inclusive and effective skincare for her vitiligo and skin type. With a focus on clean formulations tailored to the Middle Eastern market, Peacefull combines Korean science with natural, active ingredients. Dedicated to quality and sustainability, Peacefull’s products are cruelty-free, gluten-free, paraben-free, fragrance-free, and sulfate-free. Designed to withstand the region’s weather conditions, Peacefull aims to provide effective and nurturing skincare for individuals in the Middle East.
BRIOGEO
Briogeo is a Certified B Corporation committed to sustainability and transparency. They prioritize using recycled materials in their packaging and strive to minimize waste by excluding unnecessary wrapping. Their packaging is certified by the Forest Stewardship Council, ensuring responsible sourcing. They conduct consumer tests on various hair types to ensure product effectiveness and invest in clinical trials to validate the benefits of their naturally derived ingredients. With a focus on clean ingredients and proprietary blends, Briogeo offers a transparent approach to haircare, showcasing the benefits of each product on their website.
100% PURE
100% PURE prioritizes producing the purest, healthiest products while educating others on the importance of organic ingredients. With a focus on sustainability and improving lives, they are dedicated to being environmentally sustainable and giving back to the global community. All formulations adhere to strict purity standards, sourcing pigments from fruits, vegetables, tea, and cocoa through biological methods to avoid harsh colorants and heavy metal dyes. Committed to animal welfare, they are also actively engaged in inspiring and innovative partnerships to make a positive impact globally.
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