Once a year, Milan transforms into the beating heart of global design. Milan Design Week—also known as Salone del Mobile—goes far beyond interiors. It’s a citywide takeover that turns showrooms, palazzos, boutiques, and even gardens into immersive experiences at the intersection of creativity, craftsmanship, and culture. Designers, fashion houses, architects, and artists use the week to break rules, start conversations, and reimagine the world around us.
This year, luxury fashion brands brought their A-game with installations, collaborations, and product launches that blurred the line between fashion and art. Here’s what you need to know.
ACQUA DI PARMA
‘Buongiorno’ is Acqua di Parma’s new scent, and it smells like bottled sunshine. Acqua di Parma partnered with Sicilian ceramicist Antonio Fratantoni to create radiant sun-shaped sculptures that embody the scent’s lighthearted vibe. Displayed at its Golden Triangle store, the “Sunrise in the Orchard” installation also offers olfactory tours and immersive experiences
ELIE SAAB
Elie Saab is continuing its lifestyle expansion with a debut showroom and a line of furniture rooted in sleek geometry. The standout? ‘Golden,’ the brand’s first home fragrance, was developed by Culti Milano. Encased in green glass, the citrus-cedarwood scent mirrors the clean lines and aromatic warmth of Saab’s Lebanese roots. The new home line proves the brand’s point of view translates just as seamlessly to interiors.
FERRAGAMO
Ferragamo’s Tramezza Experience at its Men’s boutique on Via Montenapoleone offers a front-row seat to Italian craftsmanship. The brand’s iconic men’s shoes take center stage in a vivid red installation. Tools, materials, and vertical displays walk visitors through the making of ‘Tramezza’ shoes, while live artisan demos bring the process to life. It is a tribute to the pair and a thoughtful reminder that heritage and innovation can—and should—coexist.
FERRARI
Ferrari is in town not with a supercar but with a lineup of scale model parts, and somehow, it’s just as thrilling. Their ‘Collectible’ series treats engine components like sacred relics. And let’s be honest, if you won seven races with the F2003-GA’s camshaft, you’d frame it too. The parts hover in transparent displays, all minimalism and mystery, designed to be contemplated as sculptural icons.
GUCCI
Gucci is throwing bamboo a much-deserved retrospective at the 16th-century Cloisters of San Simpliciano. Their show digs into the house’s long-standing bamboo obsession, featuring both archival treasures and new commissions from contemporary designers. Curated by architect Ippolito Pestellini Laparelli, the display is Gucci’s version of a holy relic exhibit but with handbags.
HERMÈS
During the 2025 Milan Design Week, Hermès proved yet again that it doesn’t just design — it orchestrates. Its latest installation, shaped by Charlotte Macaux Perelman and Alexis Fabry, plays with suspended forms and lighting like it’s choreographing a dream. The glow of the objects on the floor is hypnotic, but the real flex is in the detail: cashmere plaid with geometric whimsy by Paris-based Sudanese artist Amer Musa and bold-hued glassware that dares to be art and table-ready.
JIMMY CHOO
Design wizard Harry Nuriev has temporarily taken over Jimmy Choo’s Milan flagship, and the result is a time-warped, glass structure shoe shrine. On display are archival Jimmy Choo heels and their 3D-printed versions. It’s a retail metamorphosis into a high-design installation that questions the line between consumerism and memory.
LA DOUBLEJ
La DoubleJ is throwing itself a 10th birthday party in full technicolor. Known for print-on-print maximalism, the brand is reissuing its most iconic patterns in fresh hues like blush-pink Napoli print across tableware, linens, and, for the first time, outdoor pieces. Their Via Sant’Andrea shop is a riot of energy, proving once again that La DoubleJ doesn’t just sell homeware; it sells a serotonin boost.
LOEWE
Leave it to Loewe to turn the humble teapot into a global design moment. Their exhibition brings together 25 creatives from around the world, each offering a wildly original take on the form. Think leather-wrapped handles, cobalt glazes, and unglazed, sculptural silhouettes. Standouts include porcelain-draped pieces from Korea’s Jane Yang-D’Haene and playful sets from Kyoto’s Suna Fujita. Hosted at Palazzo Citterio, this is the tea party everyone wants an invite to.
LORO PIANA x DIMOREMILANO
This year, Loro Piana and Dimoremilano debut ‘La Prima Notte di Quiete,’ a cinematic installation set in Loro Piana’sCortile della Seta. Visitors enter through a 1970s-inspired cinema foyer—with velvet curtains and leopard carpet—before stepping into a fully furnished house that blurs fiction and reality. The space is styled like a retro apartment, featuring new and classic furniture pieces upholstered in Loro Piana fabrics, plus vintage art from top galleries like Tornabuoni and Cardi.
The rooms feel like a film set with moody lighting, warm cashmere, and curated soundscapes by composer Nicola Guiducci, building a narrative of comfort and calm. Highlights include the sculptural ‘Valsesia’ dining table, the ‘Varallo’ bed with tubular steel detailing, and ‘Locarno’ cabinets with mirrored glass and wool. The whole home speaks in textures—mohair, velvet, sisal—designed to feel intimate, familiar, and immersive.
The brand is also launching ‘Punti a Maglia,’ a new tableware collection crafted in Limoges porcelain by 50 skilled artisans. Each piece features hand-drawn thread patterns, connecting Loro Piana’s textile roots to the fine art of French ceramics.
LOUIS VUITTON
Louis Vuitton Louis Vuitton just leveled up. Expanding its ‘Objets Nomades’ series into a full home collection, the brand now offers everything from furniture and lighting to tableware and decor. Tom Dixon leads the launch with soft cushions, luxe throws, and an update to his iconic Melt lamp in bronze. The whole thing is on display at The Manzoni—Dixon’s Milan showroom and restaurant, allowing visitors to shop, gawk, and down a nine-course tasting menu all at once.
MCM x PET THERAPY
Who said luxury design can’t be fun? MCM’s collab with Atelier Biagetti introduces plush, pet-shaped poufs made for both humans and animals. The pieces—made with MCM’s signature Visetos fabric and durable outdoor materials—bring an irreverent edge to Giardino delle Arti. The immersive setup includes palm tree lights, pet Pilates classes, and a six-piece fragrance line topped with animal-themed glass caps. It’s playful, emotional, and refreshingly not-too-serious.
VALEXTRA
Valextra’s Via Manzoni boutique houses a suitcase you can’t actually pack, but you can build it into an abstract sculpture. The ‘Costa 70 + Zaven’ suitcase, dreamed up with Venice studio Zaven, contains modular objects that snap together like Legos for design adults. It’s part toy, part philosophy lesson, and a total deviation from the utilitarian baggage most of us drag through airports. Also on deck are limited-edition ‘Iside’ and ‘Milano’ bags with resin-inlaid handles.
SAINT LAURENT
Saint Laurent and Anthony Vaccarello are bringing rare Charlotte Perriand furniture designs to life. Originally only existing as sketches or prototypes, four pieces are being released in limited editions. The reissue offers a powerful blend of modern minimalism and design history, all under Saint Laurent’s cool, sharp gaze.
ALSO READ: AUDEMARS PIGUET DROPS A NEW ROYAL SHADE AND IT’S DARKLY ICONIC!
