Asteri Beauty unveils its Ramadan 2025 campaign—a mesmerizing ode to the sacred art of self-care during the holy month. This campaign isn’t just about beauty; it’s about the luxury of personal moments, the quiet glamour of solitude, and the deep-rooted connection between home, family, and reflection.
“Spending time alone is the utmost luxury. For people like me, solitude is a victory,” says Sara Al Rashid, Founder of Asteri Beauty.
Rooted in the belief that self-care is an act of spirituality, Asteri Beauty redefines beauty as a personal sanctuary—one that mirrors the essence of Ramadan. Each visual whispers a story of elegance, stillness, and renewal, celebrating the power of looking and feeling your best in your own space.
“In a world that moves at an unrelenting pace, we hope to inspire our community to pause, reflect, and embrace self-care as a meaningful ritual of gratitude and renewal,” adds Al Rashid.
This Ramadan, Asteri Beauty invites you to indulge in self-reflection and beauty in all its forms. Created by an Arab woman for Arab women, the brand isn’t just about cosmetics—it’s about connection, empowerment, and a sisterhood built on shared values and strength.
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