The one thing we know about Hailey Bieber–apart from her unusual ability to yield beauty trends–is that she is obsessed with all things glazed. From glazed lips and her internet-breaking glazed donut nails to, of course, her enviably radiant glazed skin, mama Bieber understands skincare, and she has poured her knowledge thereof into her beauty line. While the intensely-hydrating Rhode Glazing Milk continues to fly off shelves, Bieber is digging deep with her soon-to-be-launched beauty product.
What is it, you ask? Say hello to the new Rhode Barrier Butter. Understanding that your skin is as healthy as its barrier, Bieber and her team of experts have developed an “intensive moisture balm” to heal and nourish your dermis. This luxuriously smooth formula is a powerful boost to your nighttime skincare regimen. It works to fortify the skin’s barrier while locking in moisture for up to 24 hours—bringing back your skin’s natural softness and elasticity.
Whether you’re sealing in your nighttime skincare routine or targeting dry areas like hands, elbows, and knees, this nourishing formula promises to get the job done. It features a hyaluronic acid complex with five molecular weights to hydrate both the surface and deeper layers of the skin, while polyglutamic acid acts as a powerful humectant to lock in moisture and plump the skin. murumuru butter works as a rich emollient, reducing water loss and keeping skin soft and smooth, while ceramide reinforces the skin’s natural barrier, helping to protect and strengthen it over time.
With a special campaign fronted by Claudia Schiffer, Rhode’s new Barrier Butter has already generated quite the buzz in the beauty industry. Dropping on October 28, judging from the brand’s success, the new skincare drop is undoubtedly worth a shot.
Can’t wait to get your hands on it? Join the waitlist here.
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