CHIC BY THE SHORE: FASHION BRAND’S SEASIDE TAKEOVER OF SUMMER DESTINATIONS.

July 12, 2024

Fashion brands are not just outfitting, but transforming the hottest resorts and destinations into glamorous runways. From breezy beachside enclaves to exclusive island retreats, these brands are setting trends and defining style against the backdrop of the world's most sought-after vacation spots. Join us as we explore how fashion is making waves in the realms of luxury and leisure, turning every getaway into a showcase of haute couture and effortless elegance.

Dolce&Gabbana brings its iconic style back to the San Domenico Palace in Taormina and takes over the Four Seasons Hotel in Sicily with a new pop-up boutique. In Marbella, La Cabane returns in Dolce&Gabbana’s Blu Mediterraneo print, featuring a restaurant by Dani García with a Carretto Siciliano-themed Dolci room. For summer 2024, Dolce&Gabbana dresses Casa Amor beach club in St. Tropez and introduces Le Carillon in Portofino, both showcasing their vibrant prints.

The One&Only Aesthesis pool now embodies the artistic spirit and distinctive prints of the renowned Balmain house. Drawing inspiration from the intricate designs of French Renaissance gardens, Balmain’s Labyrinth pattern, featuring interlocking “B” and “P” motifs, has been uniquely customized for the poolside space, marking a special collaboration between luxury and artistry.

This summer, Maison Pucci transforms Thermes Marins Monte-Carlo into a vibrant oasis with their iconic Very Vivara collection. Inspired by Monaco’s Mediterranean allure and Emilio Pucci’s psychedelic charm, the spa at Hotel de Paris Monte-Carlo and Hotel Hermitage Monte-Carlo bursts with colorful silk accents, ottomans, swim accessories, and decorative items, all available at the spa’s boutique.

Alberta Ferretti and Gran Meliá Hotels & Resorts team up to redefine Mallorca’s hottest summer spot: The Bombon Pool club at Hotel De Mar, a favorite of Mallorca’s elite, royalty, and jet setters. This collaboration, a brainchild of fashion guru Alberta Ferretti and Meliá Hotels International CEO Gabriel Escarrer, is a Mediterranean love affair crafted for summer enthusiasts everywhere.

Tory Burch is teaming up with Nikki Beach Hospitality Group for an exclusive summer collaboration at Nikki Beach Saint Tropez! From July 16 through the end of the season, experience Tory Burch’s new capsule collection, inspired by sun-kissed hues and a vintage zebra motif. This isn’t your average beach club takeover. Picture a fresh, stylish section with 20 extra daybeds on the sand, each adorned in Tory Burch’s chic prints and patterns. The bar, wrapped in striking zebra print, offers a curated menu of mocktails, wine, and healthy beverages. Dive into oversized beach games and classic pétanque, or catch sight of the cobranded mini Moke cruising through Saint Tropez, adding to the activation’s allure and excitement!

Jacquemus, the epitome of “pop luxury,” joins forces with Four Seasons to redefine summer at The Ocean Club, A Four Seasons Resort, Bahamas. Dive into a collaboration where European fashion meets Bahamian chic, promising an unforgettable experience at this iconic jet-setter’s paradise.