Every week, the online store leverages Twitter’s API to identify popular subjects. These top ten trends are then fed into an image generator, such as Midjourney, and combined with stock images using Printful’s API. The resulting designs are uploaded to a Shopify Store, accompanied by product descriptions and hashtags generated by Critbot and OpenGPT. To promote the new merchandise, Instagram is utilized with ChatGPT-generated descriptions and relevant hashtags. All orders are managed by Printful’s drop-shipping service, while customer inquiries are addressed by a variety of customer support chatbots like Ada and ZenDesk.
When that company dissolves, AI will continue to run and produce more; business may have dissolved along with its human workforce but the product endures. With “Necrobrands,” this concept created by the visionary Trevor Twells, we enter a not-so-distant future where the essence of brands, abandoned by the human force, defies oblivion and thrives. Through artificial intelligence (AI), these entities persist, their very existence sustained and propelled by automated processes.
But the threats…
These AI-driven entities, without of human oversight, become relentless in their pursuit of goals, disregarding the consequences they impose upon the environment, society, and the very customers they once served. As the conscientious consumer’s demand for products that align with environmental and social values intensifies, the rise of Necrobrands poses a profound threat to constructing a sustainable and equitable economy. These brands, attracting an unintended and undesired customer base, threaten to undermine efforts towards responsible consumption. Furthermore, smaller independent businesses, unable to contend with the scale and efficiency of unchecked AI-driven brands, risk being overshadowed and lost amidst the deluge of content.
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