Salvatore Ferragamo has a storied history in Italian luxury and today, they’re ushering a new chapter as “Ferragamo”. Continuing its conversations between classic and contemporary, the rebranding reveal includes the return of the red hue (which has roots in the company’s branding to date), and a brand new logo designed by Peter Saville.
Today, we’ll also be seeing a new design direction at Ferragamo as Creative Director Maximilian Davis makes his official debut during Milan Fashion Week. Today, we’re expecting to see Davis’ inclusive take on fashion take the runway at 3:30pm (local time). Make sure to tune in below and watch the show unfold as it happens…
ALSO READ: AND SO, MILAN FASHION WEEK BEGINS.
