In the roaring 1920s, Gabrielle Chanel did more than redefine fashion, she revolutionized beauty. With the launch of the legendary N°5 perfume and a refined makeup line, she turned powders and lipsticks into objets d’art, encased in sleek black packaging that highlighted color rather than concealing it. Chanel wasn’t just selling cosmetics; she was creating a new visual language, bold, modern, and unapologetically free.
Nearly a century later, that same spirit of daring innovation lives on in CHANEL’s watchmaking creations. At Dubai Watch Week 2025, the Maison celebrated its heritage and artistry with a series of breath-taking timepieces that capture both the elegance and the audacity of Gabrielle Chanel.
MADEMOISELLE J12 BLUSH Caliber 12.1 38 MM.
Meet the MADEMOISELLE J12 BLUSH, where horology meets beauty. On the dial, a black-and-white Gabrielle Chanel sits at her iconic makeup table, surrounded by her essentials, eyeshadows, powders, lipsticks, rendered in delicate silver and pink decals. But this isn’t just a pretty picture: these beauty staples twirl around the dial on a moving disc, completing a full rotation every five minutes, turning time into a miniature ballet of color and motion.
Housed in sleek black ceramic and framed with a baguette-motif bezel, this watch beats with the Caliber 12.1, a self-winding Manufacture movement certified as a chronometer by COSC and crafted by the Swiss Manufacture Kenissi, co-owned by CHANEL. It’s playful, poetic, and precise, a watch that proves time can be as beautiful as it is exact.
J12 BOX ‘DRIPPING ART’.
Meet the J12 BOX “Dripping Art”, where watchmaking meets a splash of rebellion. Inspired by the playful chaos of dripping art, the CHANEL Watch Creation Studio turned nail polish splashes into an extraordinary pentaptych: five J12 watches that together form a single masterpiece.
Creating this effect was no small feat. Over 200 hours of research and a hundred color tests went into mastering the delicate art of applying Grand Feu enamel onto ceramic dials, transforming each splash into a precise, glossy expression of color.
Housed in a lacquered wooden box designed to echo the splashes across all five pieces, this limited edition of five watches is a true collector’s dream. Powered by the Caliber 12.1 self-winding Manufacture movement and COSC-certified for precision, the black-finished J12 BOX “Dripping Art” proves that haute horlogerie can be just as bold, playful, and unexpected as art itself.
PREMIÈRE CHARMS BLUSH WATCH.
The PREMIÈRE Charms Blush is where chic meets playful attitude. Draped in sleek black with a steel chain bracelet threaded through a black leather ribbon, this watch takes bold graphics to the next level. Adding a touch of whimsy, six hand-lacquered charms spell out “CHANEL”, their shades echoing the iconic colors of the House’s nail polish. It’s part watch, part jewelry, all attitude, a miniature style statement that jingles with couture charm.
PREMIÈRE CUFF BLUSH WATCH.
Dipped in a dreamy gradient of pinks and reds, the PREMIÈRE Cuff Blush is pure femininity, Gabrielle Chanel style. Its black-coated steel bracelet twists seven rows of chain and leather into a playful tapestry, each link sporting a soft pink or purple hue. At the center, the octagonal case and sleek black lacquered dial keep it chic and timeless, because even in a rainbow of blush tones, time always takes the spotlight.
J12 BLEU CALIBER 12.1 38 MM & 12.2 33 MM WATCHES.
Dive into a sea of blue with J12 BLEU, where matte ceramic meets sparkling baguette-cut sapphires for effortless elegance. Whether it’s the 38 MM or the 33 MM, these timepieces turn a single glance at the wrist into a celebration of color, texture, and technical mastery. Blue has never looked this bold, or this refined. The 38 MM Caliber 12.1 and 33 MM Caliber 12.2 movements, black-coated and crafted at CHANEL’s co-owned Swiss Manufacture Kenissi, are chronometer-certified by COSC, offering precision, reliability, and a generous power reserve (70 hours for 12.1, 50 hours for 12.2).
Set with twelve baguette-cut blue sapphires across a matte blue varnished dial, the watches sparkle subtly, like sun glinting off calm water. Their black-coated steel bezels feature a baguette motif that adds a graphic, architectural elegance, while matte blue ceramic cases and bracelets give the J12 BLEU its signature sleek, modern attitude.
From the screw-down crown with a ceramic cabochon to the triple-folding buckle, every detail is engineered for both style and endurance. Water-resistant to 200 meters, this is a watch as bold in design as it is in spirit, a true icon reborn in the purest shade of blue.
PREMIÈRE GALON: THE BRAID THAT WEARS TIME.
A new bracelet. A new way to wear it. A new signature. Meet the PREMIÈRE GALON, where CHANEL’s iconic couture braid takes center stage, on your wrist. Originally launched in 1987, the PREMIÈRE broke free from masculine codes, pairing the octagonal N°5 perfume stopper shape with the leather-chain bracelet of the legendary quilted bag. Bold, timeless, and utterly chic, it instantly became a watchmaking icon.
In 2025, the PREMIÈRE reimagines itself through CHANEL’s signature braid, a design Gabrielle Chanel used to sculpt the edges, pockets, and wrists of her suits. Woven, twisted, or knitted, each braid carries its own personality, just like the suits themselves. The PREMIÈRE GALON bracelet transforms this couture detail into a sculptural 18-carat gold bangle, letting the black lacquered dial shine in minimalist elegance.
And for those who crave sparkle? Two diamond-set versions elevate the piece into high jewelry territory. With the PREMIÈRE GALON, CHANEL isn’t just telling time, it’s teaching style, one braid at a time.
TALISMAN WATCH “GIVE ME LUCK”.
Elevated from makeup icon to high jewelry marvel, CHANEL’s LES 4 OMBRES palette is reimagined as a precious talisman that doesn’t just enhance your look, it tells the time. Sculpted in onyx to mirror the palette’s signature glossy black, the Talisman watch embodies a dual charm. Its front gleams with a quartet of 37-carat cherry-red rubellite cabochons and five pink tourmalines, arranged in the Byzantine-inspired motif so beloved by Gabrielle Chanel. Flip it over, and an hour circle in yellow gold, paved with diamonds, glows against the onyx square. Designed to give time a touch of allure, this secret watch is worn as a pendant on a yellow-gold chain accented with onyx and diamonds. Timekeeping has never felt so enchanting.
MONSIEUR SUPERLEGGERA BLEU EDITION WATCH.
nveiling a bold new chapter in CHANEL men’s timepieces, the Monsieur de CHANEL Superleggera steps into the spotlight with a striking reinterpretation: CHANEL Blue. A blue that’s almost black, or a black that’s almost blue, this enigmatic shade holds a quiet intensity. Achieving this precise tone wasn’t simple; it took the CHANEL Watch Manufacture five years of research to perfect the blue ceramic’s subtle depth.
The elegant codes of the Monsieur de CHANEL Superleggera Bleu Edition pay tribute to motorsport legends. Powered by the Caliber 1, designed, developed, and assembled entirely by CHANEL, the watch echoes race-car instrumentation with its instant jumping hours and 240° retrograde minutes.
Crafted from highly resistant matte blue ceramic and steel, paired with a black guilloché dial and a nylon strap lined with calfskin, the timepiece merges precision engineering with sporty allure. Dressed in this unique shade, the Monsieur de CHANEL Superleggera redefines the house’s masculine codes with a sophisticated, high-octane spirit.
MADEMOISELLE PRIVÉ BOUTON CAMELLIA WATCH.
Step inside Gabrielle Chanel’s private universe with the MADEMOISELLE PRIVÉ collection, where her most cherished symbols come to life. At the heart of these timeless codes is the camellia, chosen for its flawless simplicity and now reimagined in 2025 on two secret BOUTON CAMELLIA watches.
Inspired by the plaque on the door of her rue Cambon studio, MADEMOISELLE PRIVÉ revisits the motifs that shaped her style. The camellia, often white and always understated so as not to compete with N°5, blooms once again: delicately carved in mother-of-pearl with a diamond centre, set on a black satin strap, or hidden inside a yellow-gold button that opens to reveal a black lacquer dial framed by diamonds. Suspended from a gold chain, the camellia transforms into a poetic pendant-watch, an exquisite secret worn close to the heart.
THE LION OF MADEMOISELLE.
Born under Leo, Gabrielle Chanel embraced the lion as her personal totem, her symbol of strength, protection, and creative fire. From the majestic sculptures in her rue Cambon apartment to the discreet mother-of-pearl buttons on tweed jackets, the lion has long guarded her world. In 2025, it roars to life once again in The Lion of Mademoiselle, a sculptural collection of five jewelry-watches and two exceptional timepieces.
Crafted through a meticulous artistic process, each lion is shaped with both anatomical precision and poetic flair. This mastery culminates in a series of extraordinary creations: five jewel-watches, the masculine Monsieur Platinum Lion Tourbillon, and the dazzling Diamonds Astroclock. Uniting CHANEL’s finest jewelry craftsmanship with high watchmaking expertise, the collection transforms time into something majestic, bold, powerful, and unmistakably CHANEL.
From playful blushes to regal lions, CHANEL’s Dubai Watch Week 2025 presentation reminds us that time is more than hours and minutes, it’s a canvas for creativity, style, and self-expression.
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