Paris has gifted us many things, baguettes, effortless style, and a certain je ne sais quoi that turns even the simplest look into a statement. Today, we’re adding another Parisian gem to that list: YPARIS, the unisex jewellery brand that has us clutching our ear cuffs like precious contraband.
Founded by Yacine Challal and Carsten Haase, YPARIS was born out of a desire to create any-sex jewellery, pieces that don’t just accessorize a look, they amplify identity. Minimalist, modern, and designed in the heart of Paris, the brand champions stainless-steel craftsmanship with a bold, sculptural edge that instantly elevates your vibe. Earrings that don’t require piercings? Merci, YPARIS, for thinking of our commitment issues.
So why is BURO obsessed today?
Because YPARIS taps into everything we love: genderless styling, playful self-expression, and accessories that speak louder than words. Their ear cuffs have become our new styling addiction, one is chic, two is fabulous, but stacking three or more? That’s a personality trait.
And let’s talk styling, YPARIS lives at the intersection of “Parisian cool” and “Gen-Now fashion” with jewellery that lets you build a look the way you build your mood: layer by layer, cuff by cuff, chain by chain. We’re officially in our stacking era, and YPARIS is fueling it.
From sleek cuffs hugging the ear to bold link chains that turn a simple tee into a street-style moment, these pieces don’t just complete an outfit, they rewrite it. They’re the accessories that make strangers stop you mid-oat-latte-sip to ask, “Where did you get that?” So, yes, call this our ear-session.
We’re stacking, we’re mixing metals, we’re creating architectural ear parties, and honestly… we’re not stopping anytime soon.
YPARIS, designed in Paris, worn everywhere, loved by BURO.
Get ready to see it all over our shoots, our street style, and possibly your next jewellery haul.
