Prada’s Fall/Winter 2025 campaign, Motion Pictures, is a powerful exploration of movement, unity, and the raw beauty of everyday life. Shot by Miuccia Prada and Raf Simons, the collection captures models in fluid motion: walking, shifting, never still, portraying a journey without a fixed destination.
This is not fashion posed or perfected. It’s fashion alive. In kinetic groupings, the models embody a shared energy, a communal force that reflects the collection’s freer spirit. Here, motion becomes more than physical, it symbolizes collective progress and connection.
Through both still photography and slow-motion 360° films, instinctive gestures and spontaneous moments are frozen mid-flow. The result is a striking visual language of elegance, grace, and unfiltered human expression.
Motion Pictures doesn’t just showcase clothing, it captures the vitality of people moving through life together.
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