The link between food and fashion is all about creativity, luxury, and sensory experiences. Both industries thrive on aesthetics, trends, and exclusivity, making their fusion a natural evolution. Here’s how they connect and how we see it today:
Aesthetic & Presentation:
Just like fashion, food is about visual appeal. High-end desserts and dishes today are designed with as much precision as haute couture—think of elaborate plating, color coordination, and even edible gold leaf, mirroring the glamour of luxury fashion.
Designer Collaborations & Food Branding:
Fashion brands have been collaborating with food giants to create limited-edition products:
- Fendi x Godefroy de Virieu – A baguette-shaped baguette!
- Louis Vuitton Cafés & Chocolate Collections – Merging culinary and luxury experiences.
- Dior’s Café Dior in Dubai & Paris – Serving elegant pastries inspired by their designs.
Runway-Inspired Desserts & Menus:
Many luxury hotels and restaurants create seasonal menus inspired by fashion trends. Pastry chefs craft desserts inspired by couture collections, using patterns, textures, and colors from the latest runway pieces.
Edible Fashion:
From Moschino’s McDonald’s-inspired collection to Jeremy Scott’s food-themed designs, brands have drawn direct inspiration from food culture. Even the Met Gala 2019 (“Camp” theme) saw stars like Katy Perry dressed as a hamburger!
Social Media & Fashionable Dining:
Instagram culture has made food an extension of personal style. Trendy cafés, color-coordinated dishes, and limited-edition fashion-themed food experiences (like pink Valentino lattes or Chanel-logo macarons) are part of modern luxury branding.
Sustainability & Conscious Consumption:
Both industries are now focusing on sustainability—from ethical fashion to plant-based fine dining. Vegan leather and eco-friendly fabrics mirror the rise of sustainable and organic food.
Cake Couture by Portrait Milano:
A striking example of the synergy between fashion and gastronomy is Cake Couture, a sweet initiative by Portrait Milano that celebrates the artistry, excellence, and aesthetics shared by haute couture and haute pâtisserie. Inspired by six iconic archive shoe designs by Salvatore Ferragamo, the “Shoemaker of Dreams,” Pastry Chef Cesare Murzilli has transformed these legendary creations into exquisite cakes.
Each dessert pays tribute to Ferragamo’s visionary designs from the 1930s to the 1950s, blending craftsmanship, innovation, and irresistible flavors into edible masterpieces. These stunning creations are available at 10_11 Bar, Giardino, and Ristorante, making for the perfect cozy winter treat, whether enjoyed at the Bar or beneath the colonnade overlooking the square.
More than just a collection of desserts, this ambitious project is a journey into art and history, echoing the tradition and beauty that define Italian craftsmanship. Today, fashion isn’t just about what you wear—it extends to your lifestyle, dining choices, and aesthetic experiences. Whether through designer cafés, haute couture-inspired desserts, or even limited-edition food collabs, the blend of food and fashion is stronger than ever!
ALSO READ: WHO WOULD’VE THOUGHT THAT JACQUEMUS WOULD ONE DAY SHOOT ITS CAMPAIGN ON AN IPHONE?
