MANAGING EDITOR & STYLIST: JESSICA BOUNNI I PHOTOGRAPHER: SANDRA CHIDIAC I VIDEOGRAPHER: KALIDAZED I HAIR STYLIST: KAVYA FROM MMG ARTISTS I MUA: SARA Y I TALENT: GAIA ATAYA.
But this year, there’s an extra layer of flair: BURO and Gaia Ataya have added their unique twist, creating a fresh perspective that blends Prada’s timeless DNA with playful reinterpretations. Together, they reimagine holiday elegance as fluid and deeply personal, proving that sophistication can be found in both the classic and the unexpected.
Prada’s collection fuses tradition and modernity, offering everything from tailored tuxedos and evening gowns to unconventional pairings like cotton poplin shirts worn as dresses and jumpsuits tailored with the precision of formalwear. BURO and Gaia Ataya amplify this dialogue between past and present, injecting bold styling choices that highlight the joy of dressing up in surprising ways. Think mini skirts over trousers, tunic dresses over flared leggings, and colour-clashing ensembles that turn heads at every festive occasion.
A standout feature this season is the return of the Prada “Trick”—a whimsical robot character first introduced in 2004. Now reimagined as jewellery, bag charms, and playful outfit accents, the Trick symbolizes the spirit of joy and celebration at the heart of this collection. BURO and Gaia Ataya’s vision further brings this nostalgic favorite to life, elevating it into a statement piece that’s both fun and fashion-forward.
Accessories continue to shine, with highlights like the micro Galleria bag offering a playful take on Prada’s classics. Other iconic designs, the Arqué, the Buckle, and the Duet, anchor the collection, while a new soft nappa leather bag with pleated detailing and archival-inspired brass accents brings a nostalgic touch.
In true holiday spirit, Prada’s 2024 collection isn’t just about dressing up, it’s about rewriting the rules of elegance. Thanks to BURO and Gaia Ataya’s creative touch, the festive season has never felt so fresh, dynamic, and undeniably chic.
ALSO READ: #BUROEXCLUSIVE: THE ANATOMY OF THE PRADA ARQUE BAG, DISCOVER WHAT MAKES AN ‘IT’ BAG.
