Audemars Piguet’s APxMusic programme is a celebration of the powerful synergy between horology and music. Launched in 2019, this initiative is dedicated to supporting and showcasing groundbreaking artists, pushing the boundaries of creativity, and crafting unforgettable musical experiences. By bridging the world of high-end watchmaking with the realm of music, APxMusic aims to offer unique, immersive experiences.
One such unforgettable experience unfolded recently when Audemars Piguet collaborated with Berlin’s acclaimed electro collective, Keinemusik. Set against the stunning backdrop of the Bürgenstock peaks, this concert was a perfect embodiment of APxMusic’s ethos—melding the beauty of nature with the pulse of electronic music.
The Bürgenstock, with its sweeping views and serene atmosphere, provided a dramatic setting for the night’s performance. Keinemusik’s trio—Rampa, &ME, and Adam Port—brought their signature electronic beats to this alpine stage, creating an electrifying atmosphere that resonated through the mountains. Additionally, South African DJ Uncle Waffles premiered a special track, crafted exclusively for this event.
Keinemusik, known for their genre-blending and boundary-pushing approach, turned the Bürgenstock into their playground. Their vibrant show, complete with their iconic giant cloud, transformed the Alpine environment into a stage where music and nature collided.
The event at the Bürgenstock was a shining example of what happens when the worlds of high-end watchmaking and cutting-edge music collide, leaving attendees with a night to remember. Amongst the lucky few in attendance, we spotted Dubai girls Dima Sheikhly and Sarah Hardan.
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