H&M’s history of designer collaborations reads like a who’s who of fashion innovation—from the legendary touches of Karl Lagerfeld and the audacity of Moschino to more recent rendezvous with names like Simone Roch, Rabanne, andMartin Margiela. Now, the Swedish high-street favorite is turning a fresh page by teaming up with Magda Butrym.
For those unfamiliar with Butrym, she is known for cultivating a striking blend of romantic silhouettes and bold tailoring, often inspired by her Slavic roots. For the new Magda Butrym x H&M drop, that signature style comes through loud and clear—especially with the rose as the headlining motif. According to Butrym, the flower represents a perfect combination of softness and strength, and judging by the pieces she’s cooked up, that description hits the nail on the head.
Set to debut on April 24, 2025, the collaboration is loaded with fresh womenswear, jewelry, and accessories. Butrym’s love for striking shoulders is on full display through sharp, structured tailoring, while her penchant for fluid shapes takes form in slinky jersey dresses and airy gowns that practically float as you move.
Butrym’s fans will recognize some of her brand’s biggest hits here—after all, this collection celebrates her label’s 10-yearanniversary. Wide-shouldered jackets, bold prints, and a certain romantic mood ring true to her most iconic runway moments. Meanwhile, the accessories game is seriously on point: we’re talking strappy sandals adorned with floral accents, sparkly flower earrings that demand a double-take, and chic silk headscarves that reinterpret Polish femininity in a distinctly contemporary way.
H&M’s designer tie-ups are famously accessible while maintaining serious style cred, and Magda Butrym x H&M is no exception. There’s an energy in these pieces that bridges elegance and a bit of drama. If you’re looking to add a dash of modern romance, consider this your sign to dive into Magda’s world.
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