Seven years into its journey on Seattle’s tech scene, Alitheon is making strides with its innovative product identification system. This technology ensures that high-value items, from luxury handbags to precision airplane parts, are authentic rather than counterfeit.
Unlike traditional methods using barcodes or blockchain, Alitheon’s system, FeaturePrint, relies on AI to analyze minute surface irregularities of manufactured goods. With counterfeit goods estimated to surpass $1 trillion annually and growing, the need for effective solutions is clear.
According to Ganzarski, while tracking manufacturing variations isn’t new, their breakthrough is using standard cameras—no need for advanced imaging technology. Their latest deal involves the Paris-based Ordre Group, which will integrate FeaturePrint into a smartphone app, Authentique, for authenticating luxury goods throughout their lifecycle.
Additionally, Alitheon has partnered with Peer Ledger to verify precious metals and luxury items via the Mimosi Connect platform. Other collaborations include SIMBA Chain for supply-chain tracking, the London Bullion Market Association for gold, and FAST Sneaks for custom sneakers.
Alitheon’s technology extends to verifying trading cards, food products, and counterfeit pharmaceuticals. With significant applications in automotive supply chains, aerospace, military, and nuclear industries, Alitheon is positioning itself in high-stakes markets. Their recent achievements include $1.5 million in federal funding and recognition as one of the U.S. Army’s xTechPrime competition winners.
Former Boeing executive Ganzarski, who joined Alitheon in 2022, emphasizes the critical role of parts authentication in aviation safety. Reflecting on the AOG Technics scandal, he highlights the potential risks of unverified components, underscoring the importance of accurate authentication in protecting passenger safety.
